The motivation for establishing Sustainable.co.za was to make it easy for the average person or household to improve their environmental ‘footprint’. While many people are aware that serious local and global environmental problems exist, and that they are likely to be contributing to them in their daily lives, they have to do substantial research to find out which activities of theirs are the most environmentally damaging, as well as to find suppliers of goods or services which would help them reduce their ‘footprint’.
Few people have the time or inclination for such research, yet with access to the right products and information it is surprisingly easy to live a much more environmentally sustainable life. Sustainable.co.za hopes to help people achieve this by providing the necessary information and eco-friendly products all in one location.