37:13
The great debate: Marketing's role in B2B with Bill Macaitis
42:19
Lifecycle Marketing: Strategies for effective measurement with Ashley Faus, Atlassian
39:40
Growing a business without invading privacy with Matt Henderson, Sentry
43:54
Marketing experiments: How to get it right and what to avoid with Rishabh Jain
33:26
Leadership evolution: The CMO to CRO shift with Sahil Mansuri (Bravado)
44:34
Navigating CMO challenges and AI in marketing with Drew Neisser
44:54
Striking a balance between brand and performance marketing with Mayur Gupta (Kraken)
48:02
Optimizing your marketing mix with Rand Fishkin (SparkToro)
33:48
Making an impact with your brand with Sujani Dwarak (Thumbtack)
35:32
Longevity in marketing leadership positions with Matt Kaufman (Qualia)
39:40
Creativity in modern marketing with Ben Dutter (Power Digital)
33:13
Unconventional brand marketing ideas with Maya Spivak (ex Wealthfront, Segment, and Google)
36:49
How to add serendipity with diversity in your brand with Omer Malchin (ex Netflix, Diageo and Wix)
36:32
Navigating the shifting MarTech landscape with Austin Hay (ex Branch, Ramp, mParticle)
30:57
How to make testing fun with Mustafa Ibrahim (HelloFresh)
31:57
The growing awareness of gaps in attribution with Barbara Galiza
26:37
First party vs. third party signals with Tido Carriero (ex Meta, Segment, Dropbox)
28:54
Why you should invest in social proof with Mark Huber (UserEvidence)
24:41
What is behavioral science and experimentation with Shirin Oreizy
25:44
The best definition of marketing with Seth Matlins (Forbes)
26:53
Behind the scenes of successful events and videos with Kishore Kothandaraman (Goldcast)
01:08
Introduction to Paramark
01:56
Putting Marketing on Pause 😱
01:42
Do Podcasts Work?
01:57
The Sweet Success of Girl Scout Cookies
03:08
How Early Stage Companies Grow Through Marketing
03:13
What to Do When You Can't Figure Out Marketing Impact
03:26
Measuring Long-Term vs. Short-Term Marketing Impact
02:04
Prioritizing Effectiveness Over Efficiency
02:24
Mastering the Art and Science of Marketing
X
About
Marketing measurement and forecasting for fast-growing businesses. Understand incrementality through Marketing Mix Modeling and experimentation.
Tags