Welcoem to posts!!
in the future - u will be able to do some more stuff here,,,!! like pat catgirl- i mean um yeah... for now u can only see others's posts :c
The biggest beginner trap:
Trying to find the "best" niche.
Why doesn't this work?
1) By default, you're entering a space that you know nothing about with people you don't care about.
2) That niche isn't going to be profitable if you don't understand it inside and out.
3) You are already part of a niche. You already have skill and expertise that's helped you... so it can help someone else.
So, stop trying to "find" a niche.
Create a niche by attracting the people you can help the most.
Another problem:
When you focus on a niche, you box yourself in for no reason and limit yourself.
When you focus on pain points, you resonate with anyone with those pain points.
In other words, you gain more leverage and reach without sacrificing the benefits of niching down.
The lesson:
Focus on one burning pain point.
(This answers the "why should they care" question)
Create a product or service that resolves it.
(This answers the "what can I help them achieve" question).
Write content around that pain point to attract people that you can help the most.
If you can persist through trial and error, I have no doubt you'll win.
---
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5.1K - 93
Continued from the last slide:
The best decisions I've made are ones that most people see as stupid.
I'm good at making massive mistakes because I've realized that's what leads to massive growth.
In 2018, I maxed out my first credit card to try to make a business work.
In 2019, I got rid of everything I owned (except for a bad of clothes and my laptop) and flew to a different country.
In 2020, I signed a lease for an apartment that was 2x what I could afford. This forced me to make my business work.
Why does this work?
Reason #1
Goldfish grow to fit the take you put them in.
But if you keep them in a small bowl, they never grow.
The same is true for your mind.
Reason #2
Parkinson's Law:
Work expands so as to fill the time allotted for completion.
When you launch yourself into the unknown, you threaten your survival, and you have less time to become a success.
Reason #3
The Theme Of Going Full Circle.
Imagine a straight line with black on one end and white on another blended with a gradient.
Now, connect the two ends so it forms a circle.
There is an instant flip from black to white.
A joke that's so unfunny that it becomes funny.
Someone who is so dumb they become insightful.
Someone who is in so much pain they have no option but to find enjoyment.
This is a universal pattern.
Leverage it.
Here's the psychology behind it:
- You set a challenging goal that deep down you know you can achieve.
- You create a REAL deadline which eliminates distractions.
- It leverages your survival instincts to quickly learn what's necessary to stay alive
So, what do you do?
1) Feel into your situation
Become brutally aware of the life you don't want to live. Let your mind simmer with negativity.
2) Launch into the unknown
Make a stupid decision. Force yourself to pursue the dream you've been putting off. Sink or swim.
3) Learn and build like a mad scientist
Perform emotional alchemy with the stress, pain, and overwhelm.
Channel everything into that one meaningful goal.
Study and learn while your mind is primed to store all relevant information.
You'll make it through.
I've talked about Tactical Stress in-depth multiple times in The Koe Letter.
Don't miss another issue by joining below.
I'll also send you a Simple Life Reset template for free.
thedankoe.com/letters
4K - 60
A little-known truth:
Skills are groups of techniques.
What??
When you start trying to acquire a skill like Photoshop, you don't sit around studying the software all day.
Instead, you start creating the project.
Then you hit a roadblock. You don't know how to complete a certain part of it.
So, you go on YouTube and look up how to do *that specific thing.*
As you repeat this to build the project, you may not understand all of Photoshop, but you have a group of techniques that allow you to do quite a lot with the software.
In something like Photoshop, you really only need to know a few things: selections, masks, and adjustment layers.
Once you know those, you can create practically anything.
The same holds true with every single skill imaginable.
When you're building a business or side hustle, you don't acquire the skill of "business."
You don't even acquire the skill of "marketing."
You have a goal: land a customer.
You study a technique: how to write an engaging social post.
You study another: how to write a short promotion.
You study another: how to build a simple landing page.
You study another: how to accept payment.
When you combine all of those, you achieve Level 1 of making money on your own.
The lesson:
Build more projects.
Learn more techniques.
Notice if you're getting closer to your goal.
Try, fail, and persist until you achieve the goal, then repeat.
---
After 4 years, I'm finally listening.
The most common question I get is, "Okay, I like the concept of a one-person business, but how do I *actually* start one."
Almost nobody is teaching the absolute beginner steps to get up and running to make your first $5K (when you have no idea where to start or what to sell).
So, The One-Person Business Launchpad is 50% off through Black Friday weekend.
You can pick it up here: thedankoe.com/get/opbl
It's on pre-order right now, but I'll be releasing the curriculum in a few days.
If you want to lock in the $49 price, check it out.
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The Art of Focus is out now on Amazon.