Hailing from South-East London - an area known for its long list of black-british break-out talents - G!ft is committed to adding to the catalogue. His artistry wraps his powerfully gaiety songwriting around nostalgic hip-hop sonics. Skilled as a rapper and musician, G!ft’s music is distilled from legendary US & U.K. rap influences ranging from 50 Cent, Jadakiss and Eminem to Stormzy, Dave and Krept & Konan. Since releasing his first track independently in 2018, G!ft has constantly challenged himself to create music - independently reaching over 10 million+ streams across his catalogue. Being dedicated to all areas of his artistry, G!ft began creating his own original content, and has since built a huge audience across platforms. Now signing to Columbia Records, G!ft has no intentions on slowing down, and as one of the most original artists in the UK rap scene right now, it is clear 2023 will be a promising year for him.