As of 2025, The Bloody Beetroots continues to pioneer in electronic music, blending electro, punk rock, and dance. Founded in 2006 by Italian musician and producer Sir Bob Cornelius Rifo "The Baddest Man In Electronic Music" , the project captivates global audiences with its fusion of electronic beats and live instruments. Rifo’s iconic mask symbolizes his bold artistic vision, while collaborations with industry legends like Paul McCartney, Tommy Lee, and Jet highlight his influence. Known for immersive live experiences, The Bloody Beetroots ventures into new sonic territories, resonating with fans at festivals and intimate venues. Rifo’s dynamic artistry and activism keep him a powerful force in music, leaving a lasting mark on the industry.