The Miss Universe Malaysia Organization (MUMO) is the country’s premier pageant and reality TV event conducted annually. Conceived in 1962 and revamped in 2010, it is conceptualized to provide a platform for young, ambitious Malaysian women to represent their nation on the international stage, which is Miss Universe.
Registered under BEYOND ENTITY Sdn. Bhd. [808537-D], MUMO is the local representative appointed appointed by Miss Universe L.P., LLLP [A WME | IMG ownership]. WME | IMG is the global leader in entertainment, sports, events, media and fashion. Operating in more than 30 countries, the company specializes in talent representation and management; sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions.