Natalie Nixon, PhD is a keynote speaker, author, creativity strategist and president of Figure 8 Thinking. Her work is rooted in the principles of wonder and rigor. She advises her clients on achieving transformative business results, strategic foresight and the future of work by applying creativity. She is the author of "The Creativity Leap: Unleash Curiosity, Improvisation and Intuition at Work" and "Strategic Design Thinking: Innovation in Products, Services, Experiences and Beyond". Learn more at www.figure8thinking.com and follow her @natwnixon.