I thought it would make sense to examine how some of the best YouTubers and some of the top YouTube growth hackers format and generate good YouTube descriptions. First up, let’s take a look at how Brian Dean does it.

If you’re unfamiliar with Brian Dean, he’s an internet marketer famous for his Backlinko website.

He’s recently made a big push on YouTube and frequently analyzes how to rank videos for big search terms.

Logically, he’s probably at the forefront of meta description best practices.

1. Brian Dean (Backlinko) YouTube Descriptions

As you can see below, Brian Dean seems to favor a longform, ‘essay’ style YouTube description in the box below the video.

The only call to action (CTA) is at the bottom of his miniature essay:

“SUBSCRIBE to get higher rankings and more traffic! {URL}”



The Brian Dean Template

{Text}{CTA}{URL}

Follow me on Twitter!{URL}

What I Like

The longform description reads really natural.