This week, Amazon announced that Prime Day 2025 is happening July 8-11! Here's what you need to know...
Extended Timeline Impact: The shift from 2 to 4 days fundamentally changes strategy. We're planning for "Pay to Play" aggressive Day 1 spending, sustained presence through Day 2, and strategic pivots for Days 3-4 based on performance data
Promotional Fee Structure Changes: Price Discounts (formerly Prime Exclusive Discounts) cost $100 per ASIN during Prime Day but are typically free to run other times. Lightning Deals remain $500 for Prime Day placement, and Best Deals stay at $1,000 for Prime Day with up to 14-day duration. The new Coupon structure is $5 base fee per ASIN + 2.5% of coupon sales.
AI Impact: Rufus integration prioritizes natural language optimization over keyword stuffing. Brands need complete attribute data, benefit-focused titles, and enhanced A+ content implemented 6+ weeks before the event to gain AI-powered visibility
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Envision Horizons is an Amazon advertising agency dedicated to making our clients top sellers on Amazon. We are a full-channel solution for brands selling on Amazon and help our clients with everything from launching on Amazon, to managing the day-to-day, to building and executing a strategic growth plan.
Founded by a former Amazon employee, Envision Horizons has the inside knowledge of what it takes to be a successful seller. We work with brands across many verticals such as Clothing & Accessories, Health & Wellness, Pet Supplies, Grocery, etc.
Joined 14 June 2018