ROCK NATION had a very humble beginning in 2008 at a small venue called TOUCH. The Event though was always supported well with excellent MEDIA and SPONSORS. The event today has grown from a 100 people venue in 2008 to an 800 people venue currently. ROCK NATION was supported by UNITED COLORS OF BENETTON, YAMAHA, RAGE , 92 FM and CITY TIMES when it started off and as of date is supported by SONY MUSIC MIDDLE EAST, SANDISK, FRESHLY FOODS, YAMAHA, MATRIX AV and COAST 103.2 FM. ROCK NATION was the first event of its kind in the UAE that allowed local Musicians from the UAE, to get onto a professional stage and showcase original material. A part of ROCK NATION's programming also includes TRIBUTE NIGHTS to famous bands, executed by local musicians from Dubai. ROCK NATION has also been involved in CHARITY GIGS for the community.