Since 1995, NYC's Other Music record shop has had a big hand in defining the sound of the underground, helping to establish the careers (and career resurgences) of hundreds of artists, with a wide-ranging aesthetic that includes everything from indie pop to left-field electronica, folk, funk, psychedelia, dub, free jazz, post-punk, avant-classical, hip-hop and much more. For more than a decade and a half, through myriad changes in the "biz," Other has stayed true to their one goal, connecting great unheard music with passionate music fans, and with their weekly new-release newsletter reaching more than thirty-five thousand subscribers, an MP3 download store, a mail-order website, and a busy East Village retail shop, they have become an icon and last bastion of indie retail. Now, in partnership with Fat Possum, Other is launching their own label, Other Music Recording Co., to bring the same varied taste and enthusiasm that has always defined their retail store to this new venture.