35:20

amika x OCOA beauty | the importance of mentorship for beauty founders

00:43

meet your superfruit soulmate- sea buckthorn | amika

01:01

introducing NEW rising star volumizing finishing spray

01:08

introducing NEW big hit volumizing shampoo + conditioner

00:31

how to get iconic volume | amika

00:31

take center stage with a NEW volume routine for instant + all day volume.*​

00:31

how to use perk up ultra oil control dry shampoo | amika

00:07

perk up plus extended clean dry shampoo | revitalizes the roots + boosts time between wash days

00:07

perk up talc free dry shampoo | our fan-favorite, bestselling formula

00:16

dry shampoo for all hair types | perk up dry shampoo | amika

00:31

pick up for perk up dry shampoos | bestselling dry shampoo | amika

00:07

​talk-of-the-town ingredients with perk up ultra oil control dry shampoo | amika

00:16

hang up on excess oil with perk up ultra oil control dry shampoo | amika

00:31

a new way to smooth​ with NEW pro smooth over frizz-fighting treatment

04:08

we’re redefining smooth with our first salon-only service smooth over frizz-fighting treatment

05:15

your client’s hair, only smoother with smooth over frizz-fighting treatment

10:20

the active ingredient in smooth over frizz-fighting treatment + what it does

00:54

introducing NEW pro smooth over frizz-fighting treatment

02:46

celebrate national CROWN day with amika

00:53

dry hair? it's time to take 5: NEW hydro rush intense moisture hair mask | amika

00:16

deeply hydrate + detangle dry hair with hydro rush intense moisture hair mask ​| amika

00:52

#howto: hydro rush intense moisture mask ​| amika

00:06

5 days of hydrated hair with hydro rush mask ​| amika

00:06

5x easier to comb hair with hydro rush mask ​| amika

00:13

transform dry hair with the NEW hydro rush intense moisture mask | amika

00:16

let's get clinically proven shampoo + conditioner duos | amika

00:30

let's get clinically proven shampoo + conditioner duos | amika

00:07

get shinier hair with amika mirrorball high shine + protect antioxidant shampoo and conditioner

00:07

get shinier hair with amika mirrorball high shine + protect antioxidant shampoo and conditioner

00:07

antioxidant rich wash + care | mirrorball shampoo + conditioner | amika

00:16

get shiny hair with mirrorball shampoo + conditioner | amika

00:16

shine + pollution protection for hair | mirrorball antioxidant shampoo + conditioner | amika

01:05

how to get shiny hair | mirrorball high shine + protect antioxidant shampoo and conditioner | amika

01:30

how to achieve a long-lasting hairstyle | amika on lock high hold wax

00:56

how to reduce frizz and breakage | water sign hydrating hair oil | amika

01:08

amika x voguing shanghai

00:16

extend time between hair washes | perk up plus extended clean dry shampoo | amika

00:16

extend time between hair washes | perk up plus extended clean dry shampoo | amika

00:38

how to extend time further between hair washes | perk up plus extended clean dry shampoo | amika

00:37

how to get shiny hair | flash instant shine mask | amika

01:04

how to get effortless beachy waves | amika | high tide jumbo deep hair waver

01:58

double agent ​2 in 1 blow dryer + straightening brush​ | amika

00:16

hydrating leave-in conditioner for dry hair | hydro rush intense moisture | amika

01:01

how to deeply moisturize dry hair | hydro rush intense moisture collection | amika

00:39

how to wake up with hair 3x more hydrated | dream routine overnight hydration treatment | amika

00:37

how to use no residue dry shampoo | perk up dry shampoo | amika

00:53

amplify your style w/ the volume collection | amika

00:57

how to hydrate all hair types | soulfood nourishing hair mask | amika

01:08

get the look: oh snatch! sleek braided pony | amika

01:04

get the look: volume up, fluffy glam waves for textured hair | amika

01:01

how to repair dry, damaged hair | the kure intense bond repair mask | amika

00:16

instantly refresh all waves, curls + coils | power hour curl refreshing spray | amika

00:17

define and style your curls | curl corps defining cream + enhancing gel | amika

00:37

tone your blonde hair in the shower | bust your brass collection | amika

00:39

tone your blonde without damaging it | benefits of the bust your brass collection | amika

00:47

how we're being a friend to the planet | amika

00:50

bond repairing shampoo, conditioner, and treatment tutorial | amika

00:30

multi-task hair repair treatment | the kure bond repair collection | amika

01:00

repair your damaged hair | the kure bond repair hair collection | amika

00:24

how to seal split ends | the kure instant repair hair cream | amika