Shemaroo Entertainment Ltd. is an Indian content creator, aggregator and distributor, specifically in the media and entertainment industry. It was founded by Buddhichand Maroo in 1962 as a book-circulating library under the name Shemaroo. It set up India's first video rental business in 1979.[1][2] The company went national after it began content distribution in 1987, became aggregators and bought rights to movies for home video.[2][3]