Camouflage Recordings was born to release the records Joseph Hutchinson was making with Chazz Haddon under the name Ou Est Le Swimming Pool –– of which the bands debut, 'Dance The Way I Feel', was certified double platinum.
Over the labels first 30 releases, Camouflage Recordings has established brand partnerships with Burberry, Peroni, Asos, British Airways, Peugeot, The Mayor of London's office, Reebok, Mastercard & more –– and has had music in video games and motion pictures.
Camouflage Recordings quickly expanded into artist management, film & video production, art-direction and, most importantly, their own brands of both hot-sauce and beer, currently brewing 100 bottles of IPA a week, with a farmhouse cider in production.