Sonal J. Shah is the founder and creative force of Sonal J. Shah Event Consultants, LLC. USA's most renowned, premiere celebrity expert on South Asian and Cross Cultural weddings, Sonal J. Shah and her firm has built a stellar reputation for conceiving, designing, and coordinating a long roster of meticulously choreographed, high-end South Asian weddings. She and her team maintain the highest level of service as they strive to have each celebration surpass every brideâs expectations. She has built connections with the finest hotels and luxury resorts around the world. RP Report said that Sonalâs name is synonymous with âHigh quality, platinum weddings, especially in the South Asian community.â Based in New York City, she has organized weddings around the world and has been featured in Crainâs New York Business, USA Today, the Wall Street Journal, the Washington Post and the New York Times as well as on television on Style Networkâs Whose Wedding Is It Anyway? and Married Away.