07:35
The PICE Framework - What is it?
02:52
Personas - PICE Framework
02:23
Influencers - PICE Framework
01:25
Engagement - PICE Framework
04:00
Content - PICE Framework
00:37
6. Journalists, Bloggers, Writers - Creative Link Prospecting
01:05
6. Risk Competence Theory - Cognitive Bias in Advertising
00:33
1. Top Blogs - Creative Link Prospecting
00:24
2. Trade Magazines - Creative Link Prospecting
00:38
The Creative Process for Link Prospecting
00:42
3. Industry Giants - Creative Link Prospecting
00:24
4. Direct Competition - Creative Link Prospecting
00:43
1. Mere Exposure Effect - Cognitive Bias in Advertising
00:26
3. The Compromise Effect - Cognitive Bias in Advertising
00:34
5. The Ikea Effect - Cognitive Bias in Advertising
00:30
4. Framing Effect - Cognitive Bias in Advertising
00:31
2. Loss Aversion - Cognitive Bias in Advertising
00:54
The Benefits of Micro Influencers
02:13
Influencer Marketing For DMOs (Destination Marketing Organisations)
00:25
Welcome to bmicro!
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About
The bmicro YT channel is for digital freelancers, entrepreneurs, and marketers. We will be sharing what we learn and what we've been doing in short videos with the aim of helping you learn more about marketing.
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