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Charlene Cong, CFA @UCRRXqMGg5Rcm_oHOAdy2MBA@youtube.com

3.7K subscribers - no pronouns :c

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Welcoem to posts!!

in the future - u will be able to do some more stuff here,,,!! like pat catgirl- i mean um yeah... for now u can only see others's posts :c

Charlene Cong, CFA
Posted 4 months ago

The top 3 financial mistakes you should avoid:

1. 💸 Not budgeting - When I started my career, I had no idea where my money was going. Food? Clothes? Or Bobbi Brown? I never kept track. It’s just so important to write down your expenses to see where your money is going and how much you can save and invest each month. Need a spending tracker? Use the one I personally use: lnkd.in/dHC99STY

2. 🚀 Chasing the next big thing - I remember getting caught up in the hype of the latest tech trends.Friends told me believe me, it's going to get big! Then you rush in. While some hot ideas can be performing well now, it's easy to make impulsive decisions without proper research. Investing based on HYPE rather than informed choices can lead to huge losses.

3. 📅 Not planning for retirement - In my early career, retirement seemed so far away that I didn’t prioritize it. I am 20, why do I prepare for retirement!!?? But ignoring retirement planning can leave you unprepared for the future. Start saving and investing for retirement as early as possible to ensure financial stability later in life!

I have my content related to this. You can watch it!
https://youtu.be/2B6Vcht-WVQ?si=TVqf9...

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Charlene Cong, CFA
Posted 4 months ago

🚀 How to Educate Retail Investors About Infrastructure Funds? I think banks made HUGE mistakes...

Don't overwhelm retail investors with jargon like:

▪️Diversifying from traditional asset classes
▪️Low correlation with other investments
▪️Navigating low-yield environments
▪️Democratizing access to alternative investments

Do you really think retail investors understand all that?

No..

Instead, tell them a story they can relate to:

▪️ Imagine if prices go up or if there’s a market crisis coming—maybe you'll think twice before paying your credit card bill or buying a new car. But you'll likely keep using the same amount of water and electricity.

▪️ This is the beauty of infrastructure. These basics—like the dependable infrastructure that supports them—are why investing in infrastructure is so attractive.

Speak the language of your audience.

If you're addressing retail investors, skip the complex financial terms.

It’s not the time to showcase your sophistication, but to connect clearly and effectively.


Charlene xx

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Charlene Cong, CFA
Posted 4 months ago

What’s the Best Content Format? Is it blogs, videos, reports, LinkedIn posts, or other social media content?

This is the question I got asked a lot.

In finance and also applicable to every industry.

You have limited resources and you’d rather double down on your focus.

The answer is

It depends on your audience and your goals.

If you're targeting businesses (B2B), detailed reports and LinkedIn posts often work best. They fit the professional tone and can provide deep insights for thought leadership or client conversion.

If you're reaching out to consumers (B2C), videos might be the way to go. They grab attention quickly and can drive direct sales or boost brand awareness.

Blogs are great for explaining complex ideas, driving traffic through SEO, and establishing thought leadership.

Videos are perfect for engaging people, showing off your products in a lively way, and quickly spreading awareness.

Social Media Posts help build a community and keep your audience updated with quick snippets of information, ideal for direct engagement and promoting sales.

Each format has its pros and cons.

The key is to know your audience, and understand your goals.

Whether it’s raising awareness, fostering thought leadership, converting clients, or driving sales

Choose the right format to meet different objectives.

Choose wisely and create content that resonates!

P.S.

1.Target Audience: Tailor your platform choice to your audience's preferences—Web content, LinkedIn, TikTok have distinct user bases that engage differently.

2. Your Goals: Align your content format with your goals—awareness, thought leadership, client conversion, or direct sales. Each format serves different purposes; for instance, blogs and reports are excellent for thought leadership, while videos can be great for direct sales and awareness.

3. Trial and Error: Experiment with various formats to see what resonates best with your audience. Strategies that work for others may not necessarily work for you. Continuous testing and adaptation are essential.

4. Engagement and Metrics: Keep an eye on engagement metrics and performance data for each type of content and platform to refine your strategies and maximize ROI.

Charlene xx

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Charlene Cong, CFA
Posted 4 months ago

Over a recent drink in Zurich with a banker friend, I was asked a question that made me pause.

"Charlene, why do you post those common finance tips every day?

How to make, save, and invest money. Isn’t that too basic for people?"

This friend has a master’s degree in finance and is a CFA charterholder.

He works for one of the largest banks in the world, serving Asia’s ultra-high-net-worth clients out of Zurich, Switzerland.

Here's the thing: in this world, what might be common sense for 50% of people is new knowledge for the other 50%.

Not everyone has a finance degree or access to expert advice.

Many are just starting their financial journey, looking for guidance and straightforward advice.

That's why I share these tips daily. Because financial literacy is empowering.

Because everyone deserves to know how to manage their money wisely, no matter their starting point. And traditional schools don't teach it.

In my latest videos, I dive into the basics of making, saving, and investing money.

It's for everyone, whether you're just starting out or looking to refresh your knowledge.

Remember, the basics are always the foundation.

How to make more money:lnkd.in/dRvvpKVB

How to save more money:lnkd.in/d3zSyHM6

How to start investing: lnkd.in/d8_v7b3K

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Charlene xx

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Charlene Cong, CFA
Posted 4 months ago

After talking to quite a few headhunters in finance, I’ve summarized 10 oversaturated finance jobs in 2024 (and why they risk being replaced):

1. Investment Banking Analysts

Automation of data analysis and reporting reduces demand. Sophisticated algorithms handle complex financial models faster and more accurately. Less need for manual tasks and human error is minimized.

2. Financial Advisors

Robo-advisors offer instant, algorithm-driven advice. They provide personalized financial plans at a fraction of the cost. Human advisors struggle to compete with efficiency and lower fees.

3. Active Portfolio Managers and Analysts

Passive investing is rising. Investors prefer low-cost index funds and ETFs over active management. The trend toward minimizing fees reduces the need for traditional asset managers.

4. Insurance Underwriters

Automated risk assessment is more efficient. AI-driven tools analyze vast amounts of data to assess risk accurately. This technology replaces traditional manual processes, making underwriters less essential.

5. Stockbrokers

Online platforms empower individuals. Trading apps and websites enable direct stock trading without brokers. Investors enjoy lower costs and greater control over their portfolios.

6. Mortgage Officers

Technology simplifies the mortgage process. Automated systems handle applications, approvals, and document management. The need for face-to-face interactions diminishes, reducing the role of mortgage officers.

7. Quantitative Analysts

AI handles complex data modeling. Advanced machine learning algorithms perform tasks that quants traditionally did. The ability to process large data sets quickly makes AI more effective.

8. Financial Planners

Digital tools provide personalized advice. Platforms offer automated, tailored financial plans based on user data. The convenience and low cost of these tools challenge the traditional financial planner's role.

9. Fundraisers

Crowdfunding platforms are popular. Websites like Kickstarter and GoFundMe democratize fundraising. They reduce the need for traditional fundraising professionals by connecting directly with donors.

10. Compliance Officers

RegTech solutions enhance efficiency. AI and blockchain technologies ensure regulatory compliance with greater accuracy. These tools streamline monitoring, reporting, and compliance, reducing the need for human oversight.

What do you think?

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Charlene xx

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Charlene Cong, CFA
Posted 4 months ago

Here are four phrases of a beginner's investing journey. Where are you?

1. Discovery: This is the learning stage. You're curious about stocks, bonds, and ETFs. You're trying to understand the difference between saving and investing.

2. Experimentation: You're a beginner investor. You've made your first investment. It's exciting and scary. It's a steep learning curve.

3. Consistency: Now, you're an active investor. You make regular investments. You're getting used to the market's ups and downs.

4. Mastery: Finally, you're an expert. You're not just investing; you're building a portfolio. You're aligning investments with long-term goals. You're exploring advanced strategies.

Everyone's journey is unique. Embrace each stage.

Learn from every high and low.

Finance isn't just numbers; it's also about personal growth.

If you are unsure where to start investing, check my free course here in the comment area.

🙌 Check out my 3 free money courses:

How to make more money:https://www.youtube.com/watch?v=nmjhh...

How to save more money:https://www.youtube.com/watch?v=CHqPa...

How to start investing: https://www.youtube.com/watch?v=W7KXx...

Charlene xx

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Charlene Cong, CFA
Posted 4 months ago

1. Discovery: This is the learning stage. You're curious about stocks, bonds, and ETFs. You're trying to understand the difference between saving and investing.

2. Experimentation: You're a beginner investor. You've made your first investment. It's exciting and scary. It's a steep learning curve.

3. Consistency: Now, you're an active investor. You make regular investments. You're getting used to the market's ups and downs.

4. Mastery: Finally, you're an expert. You're not just investing; you're building a portfolio. You're aligning investments with long-term goals. You're exploring advanced strategies.

Everyone's journey is unique. Embrace each stage.

Learn from every high and low.

Finance isn't just numbers; it's also about personal growth.

If you are unsure where to start investing, check my free course here in the comment area.

🙌 Check out my 3 free courses:

How to make more money:https://www.youtube.com/watch?v=nmjhh...

How to save more money:https://www.youtube.com/watch?v=CHqPa...

How to start investing: https://www.youtube.com/watch?v=W7KXx...

Charlene xx

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Charlene Cong, CFA
Posted 4 months ago

In today's dense world, openly supporting someone on social media is precious.

Most of us are silent content consumers.

On the internet, we prefer to be anonymous, silent, and unseen.

We hesitate because of

-Privacy concerns
-Fear of judgment, and
-The overwhelming noise online.

This makes me cherish those who openly support me even more.

A huge thank you to everyone who supports me on this journey to create content in finance and investment.

Your encouragement means the world to me, and it fuels my passion to keep sharing and growing together!

Together, we can make a difference.❤️

🙌 Check out my 3 free courses:

How to make more money:https://www.youtube.com/watch?v=nmjhh...

How to save more money:https://www.youtube.com/watch?v=CHqPa...

How to start investing: https://www.youtube.com/watch?v=W7KXx...
Charlene xx

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Charlene Cong, CFA
Posted 4 months ago

🚀 So excited to share that I’ve got the Certified Fitness Trainer certificate by National Academy of Sports Medicine (NASM)!!💪💪💪

It reminds me of the excitement I had 5 years ago when I received the Chartered Financial Analyst (CFA) certificate:)

Fitness has been my hobby and then passion since COVID-19.

When Hong Kong had no restaurants and bars open, I started following fitness YouTubers online,

and working out in my tiny 25m² apartment.

I got hooked on cardio, resistance training, and nutrition.

I wanted a deeper understanding, so I made it my 2024 goal to get certified.

Mission accomplished! (It's a hobby, and I'm not going to teach fitness btw)

Looking back, I named my company FinFit GmbH, blending Fitness and Finance.

Why?

Because fitness and finance are like twins!

You CANNOT get six-pack abs in a week, and you CANNOT get rich overnight.

Both Finance and Fitness need:

1) Consistency

2) Discipline

3) Long-term thinking.

I believe a good investor showcases these three mindsets in their personal life too.

Nailed 1 of my 2 personal development goals for 2024.

Next up: German B1! 🇩🇪

Can’t wait to tackle it in the second half of 2024! 😄 加油⛽️

Who wants to join me on this journey?

Let's learn something new together on the side!

🙌 Check out my 3 free courses:

How to make more money:https://www.youtube.com/watch?v=nmjhh...

How to save more money:https://www.youtube.com/watch?v=CHqPa...

How to start investing: https://www.youtube.com/watch?v=W7KXx...

Charlene xx

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Charlene Cong, CFA
Posted 4 months ago

I used to be impressed by the people with lots of money.

Then I was impressed by the people with lots of time.

Now, I'm starting to be impressed by the people with a peaceful mind.

Those who find inner happiness no matter what.. no matter how much they have..

It's about the calm in the chaos. The ones who, despite the world whirling around them, stand firm.

It's taken some time, but I've realised that wealth is not only currency. It's not only freedom of time.

Over time, even as a finance content creator, I've come to understand that real richness isn't about balance sheets..

Perhaps, the richest among us are those who have discovered that inner peace is the most precious asset of all.

What do you think?

🙌 Check out my 3 free courses:

How to make more money:https://www.youtube.com/watch?v=nmjhh...

How to save more money:https://www.youtube.com/watch?v=CHqPa...

How to start investing: https://www.youtube.com/watch?v=W7KXx...

Charlene xx

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