Cambodia Trade is the first B2B2C marketplace platform, accessible at Cambodiatrade.com, operated by the Ministry of Commerce of Cambodia to serve Cambodia's small and medium enterprises (SME) to sell their products online to potential clients in the domestic and cross-border markets. The marketplace is developed with financial support from the Enhanced Integrated Framework (EIF) under the Go4eCam project with the main objective in realizing the benefits of e-commerce for the SMEs.