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Jen Luv @UCR96_hHJu3HE6vmu39_bRAw@youtube.com

320K subscribers - no pronouns set

Makeup reviews and other fun stuff. A very fun, light hearte


Jen Luv
3 days ago - 613 likes

YouthForia has made a statement. I have my own thoughts, but would love to know yours.
Image 1: Youthforia products with text bubble over top (all capital letters font) that reads "Our commitment to providing inclusive products."
Image 2: The same image of Youthforia products with a text bubble over top (all capital letters font) that reads "We care about our customers and as we continue to drive change, we are creating a new position internally dedicated to examining both our current products and those in development so we can best meet your needs. You can read more about our values on our website and learn more about the role on our careers page."

Jen Luv
4 days ago - 428 likes

Sorry, folks! Today's WUIM Product Report uploaded with no sound! No idea what happened, but I'm in the process of fixing it. Thank you to @thefancyface for the heads up! I was about to la-di-da my way to run errands like all we was well! Goodness!
Give me about 15-20 minutes and it should be re-uploaded!

Jen Luv
1 week ago - 206 likes

Hi my friends! I started a second channel that I'm honestly not sure if I'm going to upload on regularly, but I did upload my first video over there. If you're interested in things I learned on my cruise traveling with Royal Caribbean, you can check it out here!

Included are stories about how I managed to get kicked out of my cruise Facebook group, what I thought about the food, entertainment, and some things that I wish Royal would change! I hope you enjoy it!

Jen Luv
1 month ago - 855 likes

*Channel Content Update*
I'm very thankful to be able to go on a cruise to the Caribbean with my mama! We leave 2 weeks from today (May 16th). Here's the schedule of videos coming up:

May 5 - What's Up in Makeup (WUIM) Top News and Live Chat
May 6 - WUIM Products
May 10 - Friday Video
May 12 - WUIM Top News and Live Chat
May 13 - WUIM Products
May 14-25 No Videos
May 26 - Live Chat

Today, I'm working on a piece dedicated to the Youthforia foundation fiasco. Since this is news that's happening right now, I would love to get this video to you today instead of tomorrow! It's similar to the Tarte Shape tape issue, but possibly worse, if you can believe it. I think the Youthforia situation has a lot of nuance that people aren't talking about that I really want to bring light to.

Thank you, as always, for your kind support. I appreciate you more than words can express!

Mad love,
Jen

Jen Luv
1 month ago - 2K likes

12 years ago today, I hit the "create channel" button on YouTube.

I was a stay at home mom on maternity leave, spending most of my days with my new baby and nothing to do that was just for me. I was starting to get into makeup and didn't really know how to apply it beyond what I had learned from my mom and on YouTube. I was intimidated by the makeup aisle at my drug store and I had never been into a Sephora or MAC store. But I KNEW there were people like me out there that were still learning and needed help. I figured we could learn together.

I started this channel with one major purpose: to help people see how makeup products performed so they could make better choices before buying. And I'm proud to say, 12 years later, I'm still doing my best to follow through on that mission.

My baby will turn 13 in July, and my pre-schooler just turned 16 two weeks ago. I've learned SO much about makeup and skincare (and the industry itself) through research and listening to professionals. I've learned about application through A LOT of trial and error, my "coworkers" here on YouTube, and of course YOU. I learned how to put on false lashes on a livestream!

Most of all, I'm just thankful that I get to do this for a job. That I get to dedicate my time to doing what I love and I wouldn't have that if you didn't tune in. If you didn't click my videos and give them a chance. Some of you have been with me damn near 12 years and some of you are brand new, but I appreciate ALL of you for any time you've spent with me. Cheers, my friends! I'm looking forward to the next 12 years!

Jen Luv
1 month ago - 772 likes

I'm back from the Creators and Friends event in New Orleans! You may have seen this event come across your feed from other creators in the past few days. Organized by @SamanthaMarchxo and @cymbrecolon.

Do you have any questions about the event? I've seen some people curious about how the brand involvement worked, who decided who was invited, and of course how 30+ women got along living in the same house together!

I'm not sure if I'll do an edited video for Friday or just save this for a live stream chat. A lot of that will depend on what kinds of questions you have!

In attendance were (I think I'm missing a couple!):

Allie Dawson
Amanda - Makeup Just For Fun
Amanda Z
Ameerah Muhammad
Amy Loves Makeup
Angela Bright
Angelica Nyqvist
Betty Jean
Brianna - The BB Edit
Cierra Taylor
Elle Essentially
Erika Tesla
Eshani - TotalMakeupJunkie101
Heather Austin
Kackie Reviews Beauty
Karen Harris
Kelly Gooch
Kelsee Briana Jai
Kiki G (Salt New York)
Lauren Mae Beauty
Leah Janae
Linda - Glitter Fallout
Makeup Molly
Miranda - Slashed Beauty
Nicolette Pennisi
Patty Alonso
Rachel Palmieri
Rainier Cramer
Rhonda - HotMessMama
Shelly Saves The Day
Stephanie - Beauty Unhyped
Stephanie Marie
Tina - The Fancy Face

Jen Luv
2 months ago - 970 likes

Hi my friends!

I deleted my community post about not having a Friday video because my husband, John, came home and helped me fix the sound issues! YAY! It sounds fine now! So I'm gonna put my noise canceling headphones on and grind to get this done and up for tomorrow!

See you then!
Jen

Jen Luv
2 months ago - 192 likes

What beauty brand event or beauty community event deserves at Behind the Controversy episode? I have some ideas, but I'd love to know what you think! Thumbs up your favorites!

Jen Luv
3 months ago - 4.1K likes

WE DID IT, Y'ALL! Thank you to EVERYONE who takes time out of their day to watch the content that I make. It truly means the world to me. there isn't a day that goes by that I'm not thankful for this job and the ability to work to create content that you enjoy and find valuable.

I know this is just a "vanity metric" but it really is a symbol of what we have built here together in the Collective Brain of Makeup Awesomeness. 🥹❤️

Jen Luv
3 months ago - 184 likes

What was the WEIRDEST cosmetics collab you've ever seen? Like in the history of cosmetics collaborations? Your comment may be used in a video!