Hello fragrance enthusiasts, welcome to my channel!
My name is Ela and fragrance has played a large role in my life spanning from childhood to my professional career as an adult. I absolutely love scents and believe in their ability to connect us to the most human aspect of us -our emotions. I love discovering new scents and exploring perfumery raw materials. Every bottle of fragrance contains a story and here on my channel, I seek to uncover these stories and the Perfumers behind them. For decades, Perfumers have been the ghost riders of mass-market fragrances. Their talents and profession have been a mystery to the public eye. Having worked within the industry I can attest that the creation of fragrance is an emotional journey and there is a lot of energy, effort, and time that goes into the creation of a fragrance. Here on my channel, I aim to promote, spread awareness, and pay homage to the art of perfumery and its artists!