Hello world! I am Irtifa Ali. . My first interest in arts began when I watched my elder brother drawing and painting in his leisure time. Then I had the opportunity to join an Arts school which deepened my desire in arts and design field. Studying at University of West London and living independently in London have been both challenging and exciting. I am exposed to the multi-cultural communities, galleries, exhibitions, Opera, Musicals,etc. which have inspired and intrigued me both visually and mentally. Understanding the concepts of art movements such as Surrealism, Cubism, Art Nouveau, Bauhaus, etc. have been key factors that have helped me to develop my own design sense and style.
My own design philosophy is to be unconventional and simplistic. Every work of an artist and designer is a print of himself- a shadow of himself. There is nothing wrong in taking inspiration but we should thrive to create original concept and bring different flavour with our work.