Our mission is to inspire community, authenticity, and generosity through the celebration of music, art, and our Southern California BeachLife culture.
We were lucky enough to grow up in Southern California on the beach — surfing, hanging out with sand between our toes, vibing with friends, and living the beach life. Our culture celebrates the power and beauty of the ocean and coastal resources — our waves, wind, smell of sea salt, beaches, sand, and wildlife that call this their home. We will protect this lifestyle at any cost because it is the central theme to our lives, and each day we celebrate the relaxed lifestyle that has grown out of this environment. So if you have it in your blood, or if you are brand new to it, we welcome you at BeachLife to hang with us, vibe, and enjoy.