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How Can You Quickly Get a Higher Conversion Rate on Your Website
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How Do You Quickly Create Compelling Content To Grow Your Business
04:16
How To Use MeclabsAI To Generate Leads
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How To Use a New AI App and AI Agents To Build Your Best Landing Page
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How MECLABS AI Is Being Used To Build the AI Guild
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MECLABS AI's Problem Solver in Action
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MECLABS AI: Harness AI With the Power of Your Voice
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Harnessing MECLABS AI: Transform Your Copywriting and Landing Pages
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MECLABS AI: Overcome the âAlmost Trapâ and Get Real Answers
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MECLABS AI: A brief glimpse into what is coming!
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Transforming Marketing with MECLABS AI: A New Paradigm
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Creative AI Marketing: Escaping the 'Vending Machine Mentalityâ
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AI + Synoptic Layered Approach = Transformed Webpage Conversion
07:27
AI Customer Simulations: A Marketing Revolution!
03:29
Browse AI: Your Competitive Marketing Advantage
12:18
Mastering AI-Powered Prompts for Marketing Insights
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AI-Powered Empathy: Success Through Customer Insight
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ChatGPT-4: Conversational AI for Digital Marketing CRO
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A Super Prompt To Power AI Driven Product Ideation
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Supercharge Digital Marketing with AI Image Generation
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Supercharge Learning With AI, Readwise and More
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Boost Productivity: AI prompt engineering made easy
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Use Our AI Prompt Kit To Maximize Marketing Results
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Maximize Business Results With the Right AI Tools
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Unlocking the Power of AI in Digital Marketing
01:39
What Does a Good Offer Look Like? - (Live Webinar Recording)
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3 Things You Can Do If Your Test Data Is Not Actionable - (Live Webinar Recording)
02:05
Probably the Most Frightening Thing I Have Seen in AI Development - MECLABS Cohort (Live Recording)
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Be Passionate about the Marketing Challenge You Are Trying to Solve - Live Webinar Recording
03:03
How Do You Think AI's Capability Will Change the Thrust of Our Work as a Marketer?
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We Are Trying Way Too Hard to Give Away Something For Free - MECLABS Cohort (Live Webinar Recording)
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How Do We Weigh the Appeal or Exclusivity of a Claim? - MECLABS Cohort (Live Webinar Recording)
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How Do We Measure the Strategy? - MECLABS Cohort (Live Webinar Recording)
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Can We Put All 8 Micro-Yes(es) on the Landing Page? - MECLABS Cohort (Live Webinar Recording)
08:16
BC#7 Sales Funnel Design: How to combine an "old school" journal, a web page builder, and DALL¡E
10:43
BC#6 Sales Funnel and ChatGPT: 6 ways to leverage AI now to develop a powerful value proposition
06:51
BC#5 Sales Funnel Planning: Three ways to diagram and densify the force of your value proposition
10:42
BC#4 Sales Funnel Offers: How to select and refine the best value proposition for your campaign
05:51
BC#3 Sales Funnel Power: 3 steps to help you lay the foundation of your value proposition
09:04
BC#2 Sales Funnel Copy: 5 questions to help you create powerful message levers
06:04
BC#1 Sales Funnel Strategy: 3 vital insights to help you plan and build an AI-calibrated SuperFunnel
05:40
#26 Landing Page Conversion: 4 powerful ways to develop a cohesive, effective strategy
05:22
#25 Call to Action Principles: Four Keys to Achieving Maximum Conversion
06:34
Marketer Vs Machine: We need to train the marketer to train the machine
08:34
#24 Call to Action Dangers: 7 critical mistakes that will hurt your conversion rates
05:09
The making of the book âThe Marketer as Philosopherâ by Flint McGlaughlin
08:46
#23 Call to Action Strategy: This marketer changed three words to improve conversion by 300%
09:06
#22 Call To Action Examples: Compare 5 versions and see a 52% increase in conversion
05:58
Value Proposition Strategy: Everything you need to know in 6 minutes
11:24
#21 Value Proposition Credibility: 3 ways to help people instantly believe your message
12:14
#20 Value Proposition Danger: If you make this mistake your offer's value does not matter
07:42
#19 Value Proposition Power: 3 ways to intensify the force of your value proposition
09:49
#18 Value Proposition Definition: Optimize your conversion rate with this powerful question
10:07
#17 Above-the-Fold Optimization: How to improve conversion with powerful bullet points
07:24
#16 Above-the-Fold Energy: How to engage the prospect's mind with a carefully crafted opening
09:56
#15 Above-the-Fold Strategy: 4 ways to write powerful sub-headlines
08:26
#14 Above-the-Fold Psychology: How to optimize the top 4 inches of your webpage
11:22
#13 Headline Formulas: A step-by-step process for radically transforming your copywriting
10:00
#12 Headline Examples: 3 ways to load your predicate with value
10:33
#11 Effective Headlines: How to write the first 4 words for maximum conversion
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About
You do not get into customersâ brains until you get into their shoes. Iâve spent 30 years trying to get into their shoes to understand the essential question that drives all marketing: âWhy do people say âyes?ââ
My team at MECLABS has tested 10,000+ psychological variations to help answer that question, conducting field research with hundreds of small startups and major brands including Verizon, Amazon, and The New York Times. We defined the primary standards for scientific testing in conversion marketing, teaching at Adobe, Microsoft, Google, Harvard, Cambridge, Oxford and others.
And today, weâre using AI to maximize our (and your) efforts.
I share what Iâve learned and am still learning on this channel, through excerpts from our live AI Guild sessions (meclabs.com/AI).
Weâve also compiled our discoveries into a no-cost online training (MECLABS.com/course/).
Join us on this journey to understand the why beneath the how and transform your marketing strategies.
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