Rookie Records was founded in 1996, classic D.I.Y. style. What started as a temporary solution grew in popularity and turned into a sleeper for friends and acquaintances. According to the situation releases of the Walter Elf follow up band Kick Joneses (Juergen's other band), Spermbirds (the Walter Elf alter ego), Turbostaat, Terrorgruppe, The Jones and Stokoe (both feat. Dickie Hammond/Leatherface) were next.
From 1999-2005 Rookie Records found a home in Freiburg at Flight13 Records, as a sublabel but completely under Juergen's management. At the beginning of 2006 the label program was upgraded by starting a close cooperation with Boss Tuneage UK.
From May 2006 to May 2015 Juergen and Rookie Records have been living in Cologne. During this period we signed acts like Pascow, Love A, The Stanfields, Puta Madre Brothers, Die Aeronauten, The Fume, The Sigourney Weavers, Guz, Bambix, Loaded... since July 2015 the new RR headquarter is located in Hamburg.