Welcoem to posts!!
in the future - u will be able to do some more stuff here,,,!! like pat catgirl- i mean um yeah... for now u can only see others's posts :c
Want to join our private slack community & get bi-weekly coaching calls with yours truly?
Join my community with bi-weekly coaching calls & private Slack community!
lp.bluewatermarketing.com/charted-collective
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Who would be interested in an inexpensive monthly coaching group with me? I'm thinking about starting an eCom growth group. It would be on Slack, eCom owners only and I would do weekly Q&As.
Let me know what you think!
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Would any of my subscribers be interested in a weekly live coaching session? Looking to figure out how to help more small DTC brands.
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I’m looking for #ecommerce owners who want to do a free coaching session on our video podcast.
I’m doing 1 absolutely free coaching session per month with brands doing $10k - $20k per month looking for some insights on how to scale.
Let me know if you’re interested!
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The realm of Google Shopping Ads – the unsung hero for many DTC brands. So, how do we get it right?
Firstly, visuals DO matter. You need to make sure your product images are top-notch. The value of quality product photos are worth the price. It's better to spend first, instead of wasting $$ on clicks that don't convert.
Then comes the pricing strategy. Competitively priced items. Did you know that you can set your Google Ads columns to determine where your price is in comparison to your competitors? From there, depending on your margins, you can determine your CPC and/or if certain products are even worth selling via Google Shopping Ads
Promotions: Use Merchant Promotions to highlight special offers.
Monitoring: Always, always keep an eye on your analytics.
How are you optimizing your Google Shopping Ads? I'd love to know!
#ecommerce #googleads #googleshopping #ecom #digitalmarketing
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What kind of content or you finding most valuable for your business, not just the most entertaining?
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Man, coming up on 7 years in business, I look back at the transformation of both me, and my business - it’s been a wild ride!
When I was just a marketer, my days were filled with strategies, content calendars, and analytics.
Jump to agency/business owner, and suddenly, I’m playing accountant, HR, strategist, lead-sales guy and sometimes even the office coffee-fetcher!
Losing a client in the early days? Man, that stung. But you know what? It's a rite of passage. Every goodbye taught me something. Why did they leave? Could we have done better? Or were they just looking for something different? - I've been listening to a lot of podcasts lately, and I think we might even start a more detailed post-mortum on this one (because honestly, they still sting a little)
Going from marketing strategy to ensuring I always have clients to strategize for - now that's a switch. Rejections, pitches, networking events – I've danced at them all. And let’s be real, no clients = no agency.
Remember the days when all you cared about were campaign budgets? Me too. As an agency owner, there’s rent, salaries, software tools, and that occasional Friday (or Tuesday) pizza party.
Keeping quality up and costs down? Trust me, it's an art.
The shift from solo marketer to working to be a leader? Still a work in progress, but I'm working on it.
Finding the right team? Ensuring they’re happy, growing, and still have a work-life balance – it’s like nurturing a small, very caffeinated family.
Marketing today is like fashion – what’s in style today might be 'so last season' tomorrow. Making sure we’re always on the cutting edge? Challenge accepted!
Being an agency owner often means the line between work and life gets sketchy. LinkedIn posts being written at 11:30 at night, yeah that's a thing.
From the highs of signing a new client to the nail-biting moments when a campaign isn’t flying – it’s an emotional rollercoaster. But hey, what's life without some chaos, right?
Remember when success was about hitting KPIs? Now it's about happy clients, a thriving team, growth, and those small moments when you realize – "Hey, we're making a difference!"
Switching gears from marketer to agency owner? It's crazy, fun, challenging, and a hundred other adjectives. But it’s also rewarding in ways I’d never imagined, especially with a team that just feels "right".
If you're on this path or even considering it, here's my two cents: Embrace the chaos. Cherish the wins. Learn from the fails. And most importantly, enjoy every darn moment of the ride. Cheers to our wild, wild world of marketing!
#marketing #digitalmarketing #ecommerce #leader #b2b #business
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Let me paint you a picture. One of our clients operates in the high-end consumer goods market. For the entire summer, we've been running a mixed campaign of Google Ads and Facebook/Instagram Ads. Don't get me wrong, the results were decent, a stable 2X ROAS. A number most would nod at appreciatively. But then? The unexpected happened.
Last week, my inbox popped up with a video link. I clicked, and there it was, an A-list celebrity – honestly, one of my favorites – talking about our client’s product.
Let me emphasize, this wasn't a paid endorsement or a sponsored content piece. They were sharing a genuine love for the product. In today’s age of scripted testimonials and paid influencer promos, such genuine shout-outs are rarer than you'd think.
Seeing the opportunity, we obviously leaped. We launch a new ad CBO campaign using THE SAME AUDIENCES. And can you guess the aftermath?
The ROAS shot up, soaring from the decent 2X to an eye-popping 8-10X day-over-day.
Now, this experience got me thinking. In a world where UGC and influencer marketing sometimes feel overdone and overpriced, there's something irresistibly potent about organic, unsolicited endorsements. It’s raw, it’s real, and potential customers can sense that genuineness.
The lesson? Always keep an ear to the ground. You never know when lightning might strike. In a landscape crowded with choreographed content, genuine testimonials, especially from well-respected figures, can redefine your game. These moments are gold mines; the trick is in knowing how to leverage them swiftly and smartly.
Ever experienced such a curveball in your campaigns? Would love to hear your stories and thoughts!
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I continue to hear from a lot of brands (not as many as a few years ago), but I hear these myths about Facebook.
"DTC doesn't need Facebook Ads anymore, we're going all in on TikTok." Eh, might not be a great idea. We have a handful of accounts right now absolutely crushing on Facebook/IG. Using Triple Whale 🐳 - it's clear as day that Facebook Ads are still working.
"Videos? Content, Photos Too expensive, not worth it" Businesses (including eCom) need to look at creative as an investment, not as a cost. The ROI on a well-executed video is nothing short of impressive. Not to mention, do you know how many times you can repurpose video to create whole new ads?!
What are you seeing for Facebook Ads? I'd love to hear some of your "myths"
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Attention eCommerce store owners!
Are you the owner of a successful direct-to-consumer eCommerce business? Are you passionate about sharing your story and experiences with others? If so, I want to hear from you!
I am launching a new podcast that will feature interviews with eCommerce store owners discussing the ins and outs of starting and growing a successful brand. Topics will include sourcing & manufacturing, marketing, and advertising strategies, employees, hiring, management, and anything else that goes into building a successful eCommerce business.
If you are interested in being a guest on our podcast and sharing your story, please send us a message. We look forward to hearing from you and featuring your business on our show!
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Welcome to your source for everything about Facebook Ads, Google Ads & Search Engine Optimization so that you know how to grow your business in the digital world.
My name is Chris Marrano, I'm an agency founder, eCommerce store owner, dropshipping owner, CMO, affiliate marketer, content creator, fisherman, & most importantly, family-man, enjoying life on YouTube teaching people everything I've learned over the last 15 years (and continue to learn) about scaling businesses with digital marketing.