Alexander Cardinaleʼs journey as a singer/songwriter resembles a classic underdog story. The Monterey, CA native spent a decade independently carving out a fan base and a place in the music world on his own. His tenacity and dedication yielded support slots on national tours, and his music has been placed on countless hit TV shows. Prior to being signed to Atlantic Records, Alexander had already earned international attention through his track “Made For Youʼ, which was featured in Coca Colaʼs global creative campaign “Taste The Feeling”, pulling in over 20 millions streams, as well as over 100 million impressions worldwide.
A&Rʼd by Atlantic Records CEO, Craig Kallman, and Amazing Musicʼs CEO Bruce Tyler, Alexander’s new single ʻSimple Things’ (featuring Christina Perri) is already being buzzed about as being one of 2019ʻs biggest surprise hits.