03:33
How to Write a Nonfiction Book
02:00
Why Everyone Should Have Some Passive Income
02:26
The 3-Part Elevator Pitch
03:19
How to Title a White Paper
02:17
Why social media marketing doesn't work
02:23
The New Quality/Speed/Price Service Triangle
02:13
Always Be Marketing
02:07
Iceberg Theory of Internet Marketing
02:09
The Exponential Curve of Excellence
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About
Business improvement ideas, success secrets, and marketing tips from Bob Bly, the man McGraw-Hill calls "America's top copywriter" and the author of 80+ books including Make Every Second Count: Time Management Tips and Techniques for More Success with Less Stress (Career Press) and The Copywriter's Handbook (Henry Holt), the latter called a "mini-classic of direct marketing" by the Direct Marketing Club of New York. His copywriting clients include Agora Publishing, IBM, Newsmax, Praxair, Weiss Research, and dozens more.
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