4VI is a social enterprise dedicated to ensuring travel is a force for good — forever.
Coming out of the pandemic, traveller behaviour and expectations of the tourism industry changed. At 4VI, as we acknowledged the realities of the industry and assessed the road ahead, every discussion led back to the concept of balance.
We knew we needed an innovative response to current challenges — care for our planet, authentic tourism offerings and positive resident sentiment towards visitation. By changing how we work today, we will shape the perception and reality of tourism in the future.
We are focused on four pillars of social responsibility: communities, culture, environment, and businesses.