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Ewha Brand Communication @UCNLdkjvs9mRyOEsZsTcXaOA@youtube.com

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Welcome to Ewha Brand Communication, where we unpack the wor


03:20
MZ ์„ธ๋Œ€๊ฐ€ ์›ํ•˜๋Š” CEO ํŽ˜๋ฅด์†Œ๋‚˜๋Š” ๋”ฐ๋กœ ์žˆ๋‹ค? | What Kind of CEO Persona Do Modern Consumers Prefer??? #ceo
04:58
์„ ํ† ๋ฆฌ ์œ„์Šคํ‚ค๋ฅผ ์‚ด๋ฆฐ ์—ญ๋ฐœ์ƒ ๋ธŒ๋žœ๋”ฉ | How Suntory Transformed the Whiskey Market
02:27
๋ฏธ๋ž˜ ๋„์‹œ์˜ ํŒ๋„๋ฅผ ๋ฐ”๊พธ๋‹ค: ํ…Œ์ฝ”๋ ˆ์ด์…˜์ด ๋ถˆ๋Ÿฌ์˜จ ํ˜๋ช…์  ๋ณ€ํ™”!""Changing the Game of Future Cities
02:38
์™ธ๊ณ„์ธ์ด ๋“ฑ์žฅํ•˜๋Š” ์žฌ๋ฏธ์žˆ๋Š” SK์ด๋…ธ๋ฒ ์ด์…˜ ๊ด‘๊ณ ! An alien-themed commercial that redefines innovation!
47:49
์‹ ์˜ค์ฟ ๋ณด์™€ ํ•œ์‹์˜ ์„ธ๊ณ„ํ™”: ์ผ๋ณธ ์† K-์ปฌ์ฒ˜์™€ ๋ฏธ๋””์–ด์˜ ์—ญํ•  ๐Ÿ‡ฐ๐Ÿ‡ท๐Ÿœ Globalization of Korean Food in Shin-Okubo
08:56
์Šคํฌํ‹ฐํŒŒ์ด์˜ ์„ฑ๊ณต ๋น„๊ฒฐ: CEO ๋‹ค๋‹ˆ์—˜ ์—ํฌ์˜ ํ˜์‹  ์ „๋žต The Story of Spotify: Daniel Ekโ€™s Visionary Leadership
00:30
24์‹œ๊ฐ„, ์‹ธ์šธ ์ˆ˜ ์žˆ์Šต๋‹ˆ๊นŒ?" ์ „์„ค์˜ ๋ฆฌ๊ฒŒ์ธ ๊ด‘๊ณ  (1989) ใ€Œ24ๆ™‚้–“ใ€ๆˆฆใˆใพใ™ใ‹๏ผŸใ€ไผ่ชฌใฎใƒชใ‚ฒใ‚คใƒณCM (1989)
01:03
1984๋…„ ๋ฐ”์นด๋”” ๋Ÿผ ๊ด‘๊ณ , ์ง€๊ธˆ ๋‹ค์‹œ ๋ด๋„ ๋งค๋ ฅ์ ์ธ ์œ ๋จธ Take a nostalgic trip back to 1984 with this iconic Bacardi Rum TVC
35:07
100์„ธ ์‹œ๋Œ€, ๋ณ‘์›์˜ ๋ฏธ๋ž˜๋Š” ์–ด๋–ป๊ฒŒ ๋ณ€ํ• ๊นŒ? ํ˜ธ๋ชจํ—Œ๋“œ๋ ˆ๋“œ ์‹œ๋Œ€์˜ ์˜๋ฃŒ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜, The Future of Hospitals in the Age of Longevity
00:31
1980๋…„๋Œ€ ๋ง, ์ผ๋ณธ์—์„œ ์ œ์ž‘๋œ ์žญ ๋‹ค๋‹ˆ์—˜ ์œ„์Šคํ‚ค ๊ด‘๊ณ ๋ฅผ ์•„์‹œ๋‚˜์š”.the legendary 1987 Jack Danielโ€™s whiskey commercial from Japan
04:48
ๅ˜้ฉ็š„่ตท็‚น๏ผŒๆขจ่Šฑๅฅณๅญๅคงๅญฆใ€‚2025 ์ดํ™”์—ฌ์ž๋Œ€ํ•™๊ต ํ™๋ณด์˜์ƒ (CHN)
04:49
์ดํ™”, ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜ ํ˜์‹ ์˜ ์ค‘์‹ฌ์—์„œ ๋ฏธ๋ž˜๋ฅผ ๋งํ•˜๋‹ค | Ewha: Leading the Future of Communication and Media Innovation (ENG)
04:48
์ดํ™”, ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜ ํ˜์‹ ์˜ ์ค‘์‹ฌ์—์„œ ๋ฏธ๋ž˜๋ฅผ ๋งํ•˜๋‹ค | Ewha: Leading the Future of Communication and Media Innovation
02:10
ํ…Œ์ฝ”๋ ˆ์ด์…˜ ์Šค๋งˆํŠธ์‹œํ‹ฐ๋ฅผ ์ง€๋ฐฐํ•  ๋””์ง€ํ„ธ ๋นŒ๋ณด๋“œ .The Controversy and Revolution of Digital Billboards
19:22
๊ด‘๊ณ ์ฃผ๋ฅผ ์šธ๋ฆฌ๋Š” ๋””์ง€ํ„ธ ๊ด‘๊ณ  ์‚ฌ๊ธฐ, ๋‹น์‹ ๋„ ํ”ผํ•ด์ž์ผ ์ˆ˜ ์žˆ๋‹ค Click Fraud and Wasted Money
08:43
ํฌ๋ฆฌ์…€ ๋ฆผ์˜ ๋ธŒ๋žœ๋”ฉ ๋น„๋ฐ€โ€“ ์ˆจ๊ฒจ์ง„ ์ง„์‹ค !!! Crisel Limโ€™s Branding Secrets EXPOSED โ€“ The Truth Behind Her Success!"
09:30
"40๊ฐ€์ง€ ํŒŒ์šด๋ฐ์ด์…˜์œผ๋กœ ์„ธ๊ณ„๋ฅผ ์ •๋ณตํ•œ ๋ฆฌํ•œ๋‚˜์˜ ๋ทฐํ‹ฐ ์ „๋žต -- How Fenty Beauty Redefined the Beauty Industry: Rihannaโ€™s Vision
04:56
๋‚ด ๊ด‘๊ณ ๊ฐ€ ํ…Œ๋Ÿฌ๋‹จ์ฒด๋ฅผ ์ง€์›ํ–ˆ๋‹ค๊ณ  ๊ด‘๊ณ ์ฃผ๊ฐ€ ์•Œ์•„์•ผ ํ•  '๋ธŒ๋žœ๋“œ์„ธ์ดํ”„ํ‹ฐ' Dive into the Brand Safety!
01:35
EWHAร—K MOOC - ๋””์ง€ํ„ธ ๋งˆ์ผ€ํŒ…๊ณผ ์†Œ์…œ๋ฏธ๋””์–ด ์ฝ˜ํ…์ธ  ์ „๋žต์— ๊ด€์‹ฌ ์žˆ์œผ์‹ ๊ฐ€์š”?
06:31
"์กฐ๋‹ˆ์›Œ์ปค์˜ ์œ„๋Œ€ํ•œ ์—ฌ์ •-์ž‘์€ ๋†์žฅ์—์„œ ๊ธ€๋กœ๋ฒŒ ์•„์ด์ฝ˜์œผ๋กœ"-Johnnie Walker The Man Who Walked Around The World(2009,BBH๋Ÿฐ๋˜์ œ์ž‘)
02:41
ํ‘ธ๋“œํ…Œํฌ ์‹œ๋Œ€, K-ํ‘ธ๋“œ ๋ธŒ๋žœ๋“œ์˜ ์„ฑ๊ณต ๋น„๋ฐ€์„ ์•Œ๊ณ  ์‹ถ์œผ์‹ ๊ฐ€์š”? Uncover the strategies behind K-Foodโ€™s worldwide popularity.
00:16
์ „ ์„ธ๊ณ„๋ฅผ ์‚ฌ๋กœ์žก๋Š” ํ•œ๋ฅ˜์˜ ์ฃผ์—ญ์ด ๋˜๊ณ  ์‹ถ๋‹ค๋ฉด, ์ดํ™”์—ฌ์ž๋Œ€ํ•™๊ต ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜ยท๋ฏธ๋””์–ดํ•™๋ถ€๊ฐ€ ๋ฐ”๋กœ ๋‹น์‹ ์˜ ๋ฌด๋Œ€์ž…๋‹ˆ๋‹ค#EwhaUniversity #Communication#Media
00:15
K-๋“œ๋ผ๋งˆ์™€ ์ฝ˜ํ…์ธ  ๋งˆ์ผ€ํŒ…์— ๊ด€์‹ฌ์ด ์žˆ๋‹ค๋ฉด, ์ดํ™”์—ฌ์ž๋Œ€ํ•™๊ต ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜ยท๋ฏธ๋””์–ดํ•™๋ถ€๊ฐ€ ๋ฐ”๋กœ ์‹œ์ž‘์ ์ž…๋‹ˆ๋‹ค_Communication&Media Ewha Womans University
00:16
์ดํ™”์—ฌ์ž๋Œ€ํ•™๊ต ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜ยท๋ฏธ๋””์–ดํ•™๋ถ€_EwhaUniversity_PR_WILD version 15 seconds
09:49
๋ถˆํ™•์‹คํ•œ ์‹œ๋Œ€, ์šฐ๋ฆฌ๋Š” ์™œ KFC์˜ "Believe in Chicken"์„ ์„ ํƒํ• ๊นŒ? In uncertain times, why do we choose KFC
07:40
๊ฐˆ๋ณ€ ๋ฐ”๋‚˜๋‹ˆ๋ฅผ ํ™œ์šฉํ•œ Macro์˜ ์ฐฝ์˜์ ์ธ PR ์บ ํŽ˜์ธ - Throwing Brown Bananas Away???
13:15
๋‹ค์–‘ํ•œ ๋ฌธํ™”์  ๋ฐฐ๊ฒฝ์„ ๊ฐ€์ง„ ๊ฐ€์กฑ๋“ค๊ณผ ์Œ์‹์„ ํ†ตํ•ด ๋”ฐ๋œปํ•œ ์œ ๋Œ€๊ฐ์„ ํ˜•์„ฑํ•˜๋Š” Kroger์˜ ๊ด‘๊ณ  | Krogerโ€™s 2023 advertisement re-engineering
07:13
๋ ˆ๋“œ๋ถˆ์˜ ์œ ๋จธ ๋งˆ์ผ€ํŒ…๊ณผ ์Šคํ† ๋ฆฌํ…”๋ง - Red Bullโ€™s Flying Fish Ad: How thePower of โ€œWingsโ€ Drives Effective Branding
09:55
์Šˆํผ ๋งˆ๋ฆฌ์˜ค์™€ ์˜ค๋ ˆ์˜ค๊ฐ€ ํ•จ๊ป˜ ๋งŒ๋“  ํŠน๋ณ„ํ•œ ๋งˆ์ผ€ํŒ… - Bringing Back Childhood Joy: Reimagining the Super Mario x Oreo Ad
09:49
๋ถˆํ™•์‹คํ•œ ์‹œ๋Œ€, ์šฐ๋ฆฌ๋Š” ์™œ KFC์˜ "Believe in Chicken"์„ ์„ ํƒํ• ๊นŒ? In uncertain times, why do we choose KFC
14:55
ํ‹ฐ๋ชจ์‹œ ์ƒฌ๋ผ๋ฉ”๊ฐ€ ๋งˆํ‹ด ์Šค์ฝ”์„ธ์ด์ง€ ๊ฐ๋…๊ณผ ํ•จ๊ป˜ํ•œ BLEU DE CHANEL ๊ด‘๊ณ  - Breaking Down CHANELโ€™s โ€œTimothรฉe Adโ€
08:19
2024๋…„ ํ† ๋ ˆํƒ€ ๊ด‘๊ณ  ์ „๋žต ๋‹ค์‹œ ๋ณด๊ธฐ - [Re-Engineering AD] 2024 Coca-Cola Korea: Toreta with aespa
42:31
OTT์™€ FAST๊ฐ€ ๋ฐฉ์†ก๊ด‘๊ณ  ์‹œ์žฅ์„ ๋’คํ”๋“ ๋‹ค: ๋ฐ์ดํ„ฐ์™€ AI๋กœ ๋ณธ ๋ฏธ๋ž˜ ์ „๋žต (How OTT and FAST Are Disrupting Broadcast Advertising
07:21
Pepsi์˜ 2024๋…„ ๊ฒŒ์ž„๋ฐ์ด ๊ด‘๊ณ ๋Š” ์–ด๋–ป๊ฒŒ ์†Œ๋น„์ž๋ฅผ ์›€์ง์˜€๋Š”๊ฐ€? Pepsiโ€™s Gameday Ad Breakdown
12:37
๋”ฐ๋œปํ•œ ๊ฒจ์šธ์˜ ๋™๋ฐ˜์ž, ๋ฏธ๋–ผ ๊ด‘๊ณ ์˜ ์„ฑ๊ณต๋น„๋ฐ€_Re-engineering the 2023 Mitte Ad: Enhancing Warmth, Connection, and Appeal
07:07
๋‹ˆ์ผˆ๋กœ๋””์–ธ๊ณผ "๊ตฌํ† "์˜ ์—ฐ๊ด€์„ฑ? ๋…ผ๋ž€์˜ ๊ด‘๊ณ  ์˜์ƒ์˜ ์ด์œ ๋Š”? - Relationship between Nickelodeon and vomit
07:34
LS์˜ 2024๋…„ ๊ด‘๊ณ , ๊ธฐ์ˆ ๊ณผ ๊ฐ์„ฑ์ด ๋งŒ๋‚˜๋‹ค! LS์˜ '๋‹น์‹ ์˜ ๋งˆ์Œ์„ ์ „ํ•˜๋Š”' ๊ด‘๊ณ 
10:59
ํ™”์›จ์ด Mate XT ํด๋“œํฐ ๊ด‘๊ณ  ๋ถ„์„ ์˜์ƒ - Can a Triple Foldable Phoneโ€™s Prestige Really Be Built on Catchy Slogans?
12:19
๊ตฌ๊ธ€ ํ”ฝ์…€ 8 ์Šˆํผ๋ณผ ๊ด‘๊ณ  ๋‹ค์‹œ ๋ณด๊ธฐ - Rethinking Google Pixelโ€™s Accessibility Ad: How to Make It Truly Impactful
18:07
RC ์ฝœ๋ผ์˜ 2023๋…„ ํ•„๋ฆฌํ•€ 'Balutin Mo Ako' ๊ด‘๊ณ ๋Š” ์™œ ์ด๋ ‡๊ฒŒ ๋งŽ์€ ์‚ฌ๋ž‘์„ ๋ฐ›์•˜์„๊นŒ? RC Cola - Why Filipino Audiences Loved It
07:45
๋ฒ„๊ฑฐํ‚น์˜ ๋‰ด ์™€ํผ ๊ด‘๊ณ , ๊ทธ ์ง„์ •ํ•œ ์™•์˜ ๊ท€ํ™˜์„ ๋งŒ๋‚˜๋‹ค! - Who's the next Burger "King"?
10:18
์ฟ ํŒก์˜ '๋กœ์ผ“ ์ง๊ตฌ' ๊ด‘๊ณ  ๋ฌด์—‡์ด ๋ฌธ์ œ์ผ๊นŒ? Re-engineering AD: Is it Coupang's Ad or MarketCurly's AD?
09:59
Snapchat์˜ "Less Likes, More Love" ๊ด‘๊ณ  ์บ ํŽ˜์ธ์˜ ๋ฌธ์ œ์ ? WHERE SNAPCHAT WENT WRONG (+ HOW TO FIX IT)
08:48
์‹ ๋ผ๋ฉด ๊ด‘๊ณ /๋งˆ์ผ€ํŒ…์˜ ์„ฑ๊ณต๋น„๋ฐ€์„ ์ฐพ์•„์„œ - How to Make a Spicy Ad Appeal to Everyone!
12:34
๊ฑด๊ฐ• ํƒ„์‚ฐ์Œ๋ฃŒ ์‹œ์žฅ์˜ ๊ฐ•์ž, '์•„์ž„์–ผ๋ผ์ด๋ธŒ' ์ฝค๋ถ€์ฐจ์˜ ์ตœ์‹  ๋งˆ์ผ€ํŒ… - The New rival of Coca Cola, โ€˜Iโ€™m aliveโ€™ Kombucha Tea
14:45
ํŒ”๋„ ๋น„๋น”๋ฉด์€ ์–ด๋–ป๊ฒŒ ์Šคํ† ๋ฆฌํ…”๋งํ•˜๋Š”๊ฐ€? Paldoโ€™s Ad: How to emphasize the brandโ€™s history
01:14
ํ‚ท์บฃ์€ ์–ด๋–ป๊ฒŒ ์ธ๊ณต์ง€๋Šฅ์„ ํ™œ์šฉํ•˜๋Š”๊ฐ€? Have Ai Break, and then Analyzing and Reimaging KitKatโ€™s Latest Ad
02:01
๊ด‘๊ณ  ๊ณต๋ชจ์ „ ํฌ๋ฆฌ์—์ดํ‹ฐ๋ธŒ - Introduce Me(Birth registration) (2018)
06:26
๋‰ด์งˆ๋žœ๋“œ ์„œ๋ธŒ์›จ์ด- ๋…ํŠนํ•œ ๊ด‘๊ณ ์˜ ๋น„๋ฐ€_Subway's Fun Side: Exploring Their Quirky Ad Strategy
05:28
์ฝ”์นด์ฝœ๋ผ๋Š” ์–ด๋–ป๊ฒŒ MZ์„ธ๋Œ€๋ฅผ ์‚ฌ๋กœ์žก๊ณ  ์žˆ๋Š”๊ฐ€? 'Masterpiece' ๊ด‘๊ณ _Re-imagining Coca-Colaโ€™s Masterpiece Ad
38:51
Kํ‘ธ๋“œ ๋กœ์ฝ”๋…ธ๋ฏธ ์„ธ๋ฏธ๋‚˜: ์˜๊ตญ์˜ ์‹๋ฌธํ™”์™€ Kํ‘ธ๋“œ(An Overview of British Food History and Korean Food in the UK) ๋Ÿฐ๋˜๋Œ€ ํ™ฉ์€์ฃผ ๊ต์ˆ˜
01:43
๊ด‘๊ณ  ๊ณต๋ชจ์ „ ํฌ๋ฆฌ์—์ดํ‹ฐ๋ธŒ_์Šคํƒ€๋ฒ…์Šค์™€ ๊ฐ€์ •ํญ๋ ฅ ํ•ด๊ฒฐ ์บ ํŽ˜์ธ_Warmth for the wounded with Starbucks (2018)
02:28
ํ•œ๋ณต์ด ์„ฑ๊ณตํ•œ ์ด์œ ๋Š”? ์‹ฌ๋ฆฌํ•™์œผ๋กœ ๋ถ„์„ํ•˜๊ธฐ_Hanbok (2018)
02:05
์ˆœํ•˜๋ฆฌ์˜ ๊ด‘๊ณ ์‹ฌ๋ฆฌํ•™_Soonhari (2018)
01:58
๊ด‘๊ณ  ๊ณต๋ชจ์ „ ํฌ๋ฆฌ์—์ดํ‹ฐ๋ธŒ - Trick or Blood Treat AD STARS (2018) ๋ถ€์‚ฐ๊ตญ์ œ๊ด‘๊ณ ์ œ ์ˆ˜์ƒ์ž‘ํ’ˆ
01:40
์ •๋ฉด๋ŒํŒŒ๋งŒ์ด ์‚ถ์„ ๊ตฌ์›ํ•œ๋‹ค : Under Armour 'The Only Way is Through' (2020) ๊ด‘๊ณ 
01:42
์–ด๋‘  ์†์—์„œ์˜ ๋…ธ๋ ฅ์„ ๋ฏฟ๋Š”๋‹ค : Under Armour 'Rule Yourself' (2016)
01:51
์„ธ์ƒ์˜ ๊ธฐ์ค€์ด ์•„๋‹Œ ๋‚˜์˜ ์„ ํƒ์„ ๋ฏฟ์œผ์„ธ์š” : Under Armour 'I Will What I Want' (2016)
02:08
์‚ฌํšŒ๊ฐ€ ์ •ํ•œ ์ฝ”์Šค๊ฐ€ ์•„๋‹Œ, ๋‹น์‹ ๋งŒ์˜ ๊ธธ์„ ๋‹ฌ๋ ค๋ณด์„ธ์š” : Recruit ๊ด‘๊ณ  - '๋ชจ๋“  ์ธ์ƒ์€ ํ›Œ๋ฅญํ•˜๋‹ค' (2018)
01:12
๋‚ด ์ธ์ƒ์€ ๋‚ด๊ฐ€ ์ •์˜ํ•œ๋‹ค : Reebok My Life 2016