06:19

Learning Outcome 2 : Compare the different categories of collaboration systems (collab system)

02:15

Learning Outcome 1: Identify the ways in which companies collaborate using technology (collab systm)

03:36

Learning Outcome 3 : Describe the benefits and challenges associated with e-business

04:00

Learning Outcome 2 : Describe the four types of e-business models

02:52

Learning Outcome 1 : Compare e-commerce and e-business

03:25

Learning Outcome 4 : Describe CRM success factors

03:20

Learning Outcome 3 : Explain the growth of CRM

03:55

Learning Outcome 2 : Describe the basics of CRM

02:36

Learning Outcome 1: Define & identify the benefits of CRM

04:13

Learning Outcome 3 : Pricing strategies

04:08

Learning Outcome 2 : Pricing objectives

03:05

Learning Outcome 1 : Definition of pricing

04:32

Learning Outcome 3 : Describe Supply Chain Management Success Stories

05:43

Learning Outcome 2 : Explain the role of IT in Supply Chain Management

06:04

Learning Outcome 1 : Describe basics of supply chain

03:34

Learning Outcome 6 : Personal Selling

04:08

Learning Outcome 5 : Public Relations

06:04

Learning Outcome 4 : Sales Promotions

07:56

Learning Outcome 3 : Advertising

06:18

Learning Outcome 2 : The AIDA Concepts

05:07

Learning Outcome 1 : Promotional mix & goals of promotions

06:07

Learning Outcome 3 : Describe (3) three types of data mining analysis capabilities

05:29

Learning Outcome 2 : Explain (4) four types of artificial intelligence (AI) systems

08:45

Learning Outcome 1 : Describe 3 types of decision making information systems used in organization

04:23

Learning Outcome 3 : Non Store Retailing

04:51

Learning Outcome 4 : Franchising

04:59

Learning Outcome 2 : Major types of Retail Operations

06:10

Learning Outcome 1 : Definition of Retailing & Classification of Retail Operations

07:01

Learning Outcome 1 : Definition of Marketing Channel

03:37

Learning Outcome 3 : Describe the benefits of a data-driven Web site & Data Warehouse

05:41

Learning Outcome 2 : Explain the advantages of the relational database model

07:22

Learning Outcome 1 : Define the fundamental concepts of the relational database model

03:51

Learning Outcome 4 : Channel strategy decisions

03:57

Learning Outcome 3 : Consumer channel structure

03:45

Learning Outcome 2 : Channel intermediaries and their functions

04:29

Learning Outcome 4 : the impact of low & high quality information towards an organization

02:40

Learning Outcome 3 : describe five (5) characteristics of high quality information

02:36

Learning Outcome 2 : Differentiate between transactional and analytical information

03:54

Learning Outcome 1 : Describe the broad levels, formats, and granularities of information

05:10

Learning Outcome 4 : Product Life Cycle

07:33

Learning Outcome 3 : New Product Development Process

04:23

Learning Outcome 2 : Categories of New Product

02:20

Learning Outcome 1 : Definition & Advantages New Product

05:32

Learning Outcome 3 : Define ethics & information security plan

03:25

Learning Outcome 2 : Explain the gap between business and IT people and reason this gap exists

06:36

Learning Outcome 1 : Compare the responsibilities of a CIO, CTO, CPO, CSO & CKO

03:44

Learning Outcome 4 : Describe marketing uses of packaging and labeling

04:22

Learning Outcome 3 : Definition and benefits of branding

03:18

Learning Outcome 2 : Define the terms product item, product line, and product mix

05:04

Learning Outcome 1 : Define product and types of consumer products

03:57

Learning Outcomes 4 : Explain customer metrics and its importance to an organization

03:54

Learning Outcomes 3 : List and describe four types of effectiveness IT metrics

02:01

Learning Outcomes 2 : List and describe five common types of efficiency IT metrics

02:55

Learning Outcomes 1 : Compare efficiency IT metrics and effectiveness IT metrics

02:57

Learning Outcome 6 : Positioning

02:33

Learning Outcome 5 : Strategies for selecting target markets

03:51

Learning Outcome 4 : Bases for segmenting consumer markets

02:12

Learning Outcome 3 : Criteria for successful segmentation

01:31

Learning Outcome 2 : Importance of market segmentation

02:29

Learning Outcome 1 : Market Segmentation