Fashion Trust Arabia is a non-profit initiative launched in 2018 under the patronage of HH Sheikha Moza Bint Nasser as honorary chair, with co-chairs HE Sheikha Al-Mayassa bint Hamad Al-Thani and Tania Fares. It was initially conceived as a prize to support up-and-coming and established fashion designers in the region, an initiative that has been highly successful in its three years of existence. Fashion Trust Arabia has expanded by launching FTA Pulse. Complementing FTA Prize, this invaluable resource assists in shining the spotlight on the Arab fashion world’s luminaries by bringing attention to the region through features and interviews. FTA enhances its educational purpose by offering exclusive mentoring sessions with industry leaders. By exploring local culture, regional trends and the latest innovations, Fashion Trust Arabia now showcases a never-before-seen panorama of the Arab fashion scene, while simultaneously highlighting the sector’s great global significance.