"Bachon Ki Dunya," a kid's YouTube channel, is an initiative by the Islamic Research Institute of Social Sciences (IRISS) with the purpose of inculcating common social values and manners in children. Its main goal is to nurture kindness, empathy, and a sense of responsibility, shaping children into responsible members of society. Additionally, the channel addresses children's problems and issues while generating societal awareness. Furthermore, "Bachon Ki Dunya" aims to promote critical thinking, creativity, and learning skills among kids through educational and learning videos. To accomplish these objectives, the channel produces and broadcasts a variety of content, such as short plays, animated storytelling, kids' talk shows, music, skill-based learning, children's news, and more. This channel will serve as a platform to deliver the messages that grandparents, parents, teachers, and others wish to communicate to children.