Welcoem to posts!!
in the future - u will be able to do some more stuff here,,,!! like pat catgirl- i mean um yeah... for now u can only see others's posts :c
Iâve noticed that every company Iâve invested in has one thing in common: I am a customer.
I believe that as an investor (especially if youâre a small investor or angel), investing in companies that you would genuinely be a customer ofâor already areâgives you a real edge. You understand how well the company is solving a specific problem better than anyone else.
And as a founder, I think having investors who truly love your product and would be customers themselves is a great way to help ensure you partner with people who share a similar vision of what the product should be.
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What subjects would you be interested in hearing about?
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This year, we gained an extra 1.2 million new followers for our tech company across platforms.
We are a few days away from launching QOVESâŚ
People often ask me for advice, so here are my top tips:
Breakdown for 2024:
Instagram: +650,000 new followers, 144M views
YouTube: +278,600 new followers, 106.2M views
TikTok: +288,000 new followers, 169M views
Benefits:
- Paid ads are becoming more expensive every year. Growing an organic audience is becoming crucial.
- You know your market better than anyone else because you literally have millions of people interested in what you do that you can directly engage with.
- It makes partnerships, acquiring B2B clients, and raising money 10x easier.
My Advice:
1. Do not lead with your product.
The truth is that cold audiences donât care about your product â they donât know you yet. I see too many startups (literally 99%) making content about their product (âDid you know that [xxx] can help you [xxx]?â) instead of actually giving value.
People will naturally want to know more about your product, especially if you have a good funnel to guide them, but you shouldnât lead with it.
2. Do not create the same content as everyone else.
You have to stand out and find your own style. If you share the same content as 10,000 other people, why should anyone care? People only watch your videos if they gain something valuable â whether thatâs advice, entertainment, or unique insights.
Avoid overdone topics (e.g., âLetâs talk about product-market fitâ or âTo lose weight, you need a calorie deficitâ â there are already thousands of videos like these).
With QOVES, we were among the first to create science-based content that educated people about the science of beauty. We also developed a recognizable and distinctive style, setting us apart from anyone else.
3. This isnât about your video editor.
Weâre constantly asked, âWhat tools do you use to edit your videos?â or âHow do you edit your videos?â
While our video editor/art director is a superstar, the tools and editing arenât what will get you views. The content itself â its quality and relevance â is what truly matters.
4. Itâs all about the angle.
Just like in direct response marketing, you need to find a compelling angle for your content. The same subject can be presented in many different ways â some will gain attention, while others wonât.
For example:
Attention-grabbing angle: âDr. Aubrey de Grey says the first human to live to 300 years is already born.â
Less engaging angle: âDid you know that cruciferous vegetables contain antioxidants that could help you live longer?â
The first example is more likely to resonate with audiences and spark curiosity.
5. Be consistent.
Focus on input rather than output, especially in the beginning. If your first videos or content pieces arenât getting views, it doesnât matter.
As long as you consistently post high-quality content, the output (views and customers) will naturally follow. Stay consistent, and results will come.
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CEO & Co-Founder at QOVES | Exit: Mastermind.com | Investor: Oura Rings