1. Presenting books free from sectarianism and in accordance with the Quran and the Sunnah.
2.Keeping the prices of the books less than the global market prices.
3. Specially Focusing for Young kids of the Ummah.
4. Working to develop a better understanding of different schools of thought among the Muslims.
5.Supervising every stage of publication by a team of professional technical staff.
6.Catering to the needs of the present-day problems faced by Muslims.