Nurcha Co is founded by a natural health scientist and enthusiasts with a goal of educating women that true lasting weight loss is not about burning calories through exercise or restrictive calorie dieting. The true cause of weight loss is largely due to hormonal issues and how modern day foods effect the brain, causing food addiction.
Surprising to many, but the over processing of foods today, has created foods that are known as "highly palatable" which can create addictive responses in the brain, through hormonal and neurotransmitter pathways, largely involving the hormone dopamine. However many other hormones play important roles also.
Understanding the effect of food on hormones is the key to losing weight and keeping it off long term. Dieting and gruelling workouts is not the smart approach, addressing food addiction and hormones is.
This channel endeavours to help education women on hormonal weight loss and remove the focus from traditional failed approaches to losing weight.