10:41

Using the 4C template with POSM examples from On-Trade - shopper marketing

15:04

Using the 4C template with POSM examples from Retail - shopper marketing

06:16

How to evaluate POSM using the 4C toolkit, Shopper Marketing

03:17

Introduction to the 4C toolkit and how to use it - how to evaluate POSM design

06:41

Best in class POSM that Connects with the shoppers

07:38

Best in class POSM examples that clearly stand out for the shoppers

04:49

Best in class POSM that is consistent

05:54

Best in class POSM examples that Cut Through in Shopper Marketing

06:26

8 Design Principles when designing POSM

07:48

Deep diving POSM categories - get inspired with many POSM examples for your shopper marketing

09:31

POSM terminology and examples - the complete list

02:42

The 4 main purposes of using POSM in your shopper marketing

02:26

What is Point of Sale Materials and why is it importance?

05:57

How to use packaging in Shopper Marketing

06:02

Best in class packaging examples, Shopper Marketing

03:10

Understand the importance of Packaging in Shopper Marketing

02:57

Examples of how to activate on the Path to Purchase in E-commerce

03:24

Understand the E-commerce Path to Purchase, Shopper Marketing

07:29

How to tailor your messaging in the on-trade path to purchase, shopper marketing

04:00

Examples of POSM on the Path to purchase in on trade, shopper marketing

02:20

Understand the Path to Purchase in on-trade bars & restaurants, shopper marketing

04:48

How to communicate on the Path to Purchase in traditional stores, Shopper Marketing

02:50

Understand the Path to Purchase model in traditional stores, Shopper Marketing

03:29

Introduction to traditional stores - what is it and how do we define them?

13:08

This is how to tailor your Messaging in Modern Retail depending on the Shopper Trip Mission

03:55

This is how to tailor your POSM messaging on the Path to Purchase, Shopper Marketing

07:23

How to activate different Shopper Trip Missions on the Path to Purchase with Shopper Marketing

04:41

How Shopper Trip Missions affect the Shoppers Path to Purchase in Shopper Marketing

07:33

Coca Cola example of how to Activate on the Modern Off-trade Path to Purchase, Shopper Marketing

07:52

Understand the Path to Purchase in Modern Retail

02:01

What is the Path to Purchase in Shopper Marketing?

04:12

What is a Shopper solution? Best in class Shopper Solutions in Shopper Marketing

03:44

Two best in class examples of category activations, Shopper Marketing

03:27

Defining Category Solution in Shopper Marketing

04:19

Winning Shopper Marketing with Product Quality - examples of best in class POSM

04:36

Winning Shopper Marketing with Excitement - examples of best in class POSM

05:34

Winning Shopper Marketing with Education - examples of best in class POSM

02:50

Winning Shopper Marketing with Ease of shop - examples of best in class POSM

03:16

Winning Shopper Marketing with Category structure - examples of best in class POSM

05:10

These 5 Shopper Category Fundamentals will drive business growth, Shopper Marketing

02:33

How to quantify the value of your Shopper Marketing Programmes using the 4 More's

03:36

Understand the importance of Category Growth and Shopper Marketing

05:39

This is the Shopper Trip Missions across channels in Shopper Marketing

02:10

Understand the importance of Shopper Trip Missions, Shopper Marketing

02:24

Example of a Shopper Trip Mission in action, Shopper Marketing

01:15

What is a Shopper Trip Mission in Shopper Marketing?

03:17

Deep diving the E-commerce channels, Shopper Marketing

03:01

Deep diving the On Trade (bars, restaurants etc) channels, Shopper Marketing

03:46

Deep diving the off trade (retail) channels, Shopper Marketing

02:12

What is the the Third Moment of Truth, Shopper Marketing

01:41

What is the Second Moment of Truth, Shopper Marketing

01:59

What is the First Moment of Truth, Shopper Marketing

02:17

What is the Zero Moment of truth, Shopper Marketing

04:17

What is the Moments of Truth in Shopper Marketing?

02:10

What is Retailtainment? The importance of Retailtainment in Shopper Marketing

01:54

80% of products will be selected at eye level. The importance of placement in Shopper marketing

03:39

How does System 1 and System 2 impact shopper marketing?

03:28

The importance of understanding the brain in Shopper Marketing

04:10

Tap in to the shoppers emotions and you are winning Shopper Marketing

02:49

Emotional significance in Shopper Marketing - 80% of POSM is not even seen or acted upon