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Genius of Play Expert Tips
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“Once Upon a Playtime” Podcast
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Worldwide Headquarters of Play
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The Genius of Play en espanol
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Dear Parents
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That’s the Genius of Play!
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2014 Toy of the Year (TOTY) Finalists
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About
Play is so much more than fun and games – it is essential for child development. Kids need a well-rounded diet of play to develop into well-rounded adults. Whether they’re running around, enjoying arts & crafts, programming a tech toy or playing group games, kids learn important skills that will continue to serve them throughout their lives.
The Genius of Play is a national movement spearheaded by the Toy Industry Association, with the mission to give families the information and inspiration needed to make play an important part of every child’s life.
Visit thegeniusofplay.org to learn about amazing benefits of play, get play ideas, expert advice and more!
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