Jim DeLorenzo thinks of himself as a professional storyteller. The principal of Jim DeLorenzo Public Relations has found that his career in Public Relations is his true vocation, telling the stories of his clients and colleagues in a compelling way to drive sales, membership, and awareness. His podcast, Storytelling with a Purpose is dedicated to the role storytelling plays in successful public relations campaigns, with conversations that highlight best practices, tactics and strategies behind the process, how storytelling works in a professional setting, what goes into it, and how it can move the listener, the viewer, or the reader to some action. In his career, DeLorenzo has had the good fortune to meet, and work with, many interesting people including athletes, entrepreneurs, reporters, coaches, authors, executives, editors, entertainers, and innovators.