01:05:31
What is Marketing Attribution?
05:23
Is Marketing Analytics a "Black Box"? Stephen Williams | Winston Bradley
03:49
Should you be using a 50 year old method to Marketing? | Stephen Williams | Winston Bradley
01:16
How has technology aided in unlocking Marketing Measurement? | Stephen Williams
01:54
What Kind of Value Does MMM (Marketing Mix Modeling) Provide by Itself? | Winston Bradley
02:41
What is MMM (Marketing Mix Modeling)? | Stephen Williams | Winston Bradley
04:32
What are Practical Applications of MMM (Market Mix Modeling)? | Stephen Williams | Winston Bradley
06:39
How should Marketing Teams work together? | Stephen Williams | Winston Bradley
02:25
Is Search Causing Internal Strife in your Marketing Team? | Stephen Williams | Winston Bradley
02:41
What is the Best, Next Dollar to Invest in? | Stephen Williams | Winston Bradley
06:21
Pressure in Delivering "BAD" Marketing News to Stakeholders? | Stephen Williams | Winston Bradley
05:20
What makes a GOOD Marketing Solution for your business? | Stephen Williams | Winston Bradley
03:58
Can you TRUST Marketing Attribution data? | Stephen Williams | Winston Bradley
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About
Hosted by Stephen Williams, Winston Bradley, and Vincent Ean, The Marketing Underbelly podcast discusses topics to demystify marketing data, and get to the underbelly for marketers.
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