For Sellers: Amazon offers a suite of advertising products called Amazon Ads [1]. This allows businesses and individuals to promote their products directly to Amazon's massive customer base.
Here's a quick breakdown of both sides:
Amazon's Marketing Strategy: They focus on customer obsession through new offerings and promotions. They leverage social media, cultivate a strong Prime membership program, and utilize their recommendation engine to perfection [4].
Amazon Ads for Sellers: This program allows businesses to utilize various advertising formats to reach potential customers at different stages of their buying journey. There's also the Amazon Associates program, which allows content creators and influencers to earn commissions by recommending produc