The label is headed by CEO and artist J.Pizzle who previously owned the music production company, Money Time Production (MTP) in which he shared with his brother Hard Nard. The label is based in Atlanta, GA where J.Pizzle is a native. Growing up in Atlanta you had to make a way to succeed. His long time dream was for him was to have a full roster and he is there with a thriving label signing Yung Rich Dee, RealRacc Ce, Luhtim, and Kaeway all with dope music and visuals to release this 2023!