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McKinsey on Marketing & Sales @UCFiAvW_0T2NjsCI_fk7LFbw@youtube.com

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02:34
Why technology-enabled customer experience matters
07:24
Customer experience measurement - 6 questions - 6 answers
01:53
Customer experience transformation - Starting Point for a Digital transformation
02:48
Customer experience transformation - A holistic approach
01:52
Customer experience transformation - A Design perspective
03:48
Customer experience transformation - Three major components
02:38
Customer experience transformation - common themes
03:08
Growth Academy
03:47
Digital Sales Growth
02:11
Demystifying agile marketing
01:46
Role of technology in business partnerships
02:01
The secret to technology use: Change management
02:01
How companies are using tech to change the way they work
01:18
Tech trends changing how we work
01:50
New "knowledge" workers
01:03
Trends defining enterprise IT
01:05
McKinsey Minute: New consumer decision journey
01:20
The new marketing
01:26
Technology and online grocery
01:13
How online grocery habits differ in various countries
01:13
Nicolo Galante Build Profitability V5
01:34
Making "test and learn" work
01:30
The new economics of online grocery
01:05
Why grocery leaders need to get online
01:26
Megatrends: What it means for sales
01:07
McKinsey Minute: Offline and online shopping
01:16
McKinsey Minute: Mobile Myths
01:03
McKinsey Minute: Omnichannel
01:26
How to raise your Digital Quotient (DQ)
01:34
Marketing as the great integrator
02:00
How marketing drives growth: Insights and Customer
01:12
Marketing insights ... from Napoleon
01:53
A "bifocal" strategy for business
56:00
Webinar: Five keys to unlocking growth in marketing's "golden age"
02:07
CIO view: Turning insights into business value
01:09
Structures to help build marketing and IT bridges
01:17
How to make marketing and IT work together
00:49
CMO & CIO: All you need is trust
01:36
How CIO works with CMO
01:11
CMO: The marketing and sales journey
01:06
CMO: What matters in customer experience
00:51
A better partnership: Marketing & Sales
01:08
Trends affecting marketing & sales
01:02
CMO: Working with other organizations in the company
00:38
CMO's changing role
02:05
What it takes to be a successful CMO
01:40
CMO as agent for change
02:06
Using data for better personal service
02:45
CMO view: Making data easy to use
02:28
Balancing marketing creativity and analytics
02:50
The value of a CMO working with other functions
02:35
CMO's responsibility: Driving above-market growth
02:43
How CEO helps CMO be successful
01:27
How to build strong CMO-CEO relationship
01:20
A CEO's view on how to innovate
00:58
CEO: Advice to CMO
01:20
Successful traits of CEO-CMO partnership
01:06
Example: CMO work across the org
01:09
How to create a functioning cross-functional business
01:18
Key to commercial success: Good cross-functional teamwork