45:54
Negotiating with backbone and AI with Josh Read, IDVerse
47:28
Surviving tariffs and market volatility
37:08
Leading through change with Kelly Nagel
47:11
How usage-based pricing is reshaping revenue models with Adam Howatson, LogiSense
54:52
The future of enterprise buying: B2B meets B2C
35:38
Southwest's loyalty shift, Pepsi buys Poppi, and Walgreens' move to private equity
41:52
Navigating pricing complexity with Josh Lowe, NAPA Auto Parts
36:06
How Ferrari became Europeâs most valuable car brand
38:15
How to drive industrial growth and value with Per Ohstrom, Chief Outsiders
26:59
The economics of Super Bowl commercials
56:22
DeepSeek, OpenAI, and whatâs next in the AI race
32:11
How to keep your pricing fresh
30:39
Scaling startups with Melissa Vincent, Pipeline Entrepreneurial Fellowship
37:38
B2B lessons from Nvidia, Klarna, Boeing, and Nordstrom
58:04
What happened to Intel?
37:13
CEO shakeups, IPO highlights, and industry shifts entering 2025
37:46
Sales leadership with Jason Burley, Grande Custom Ingredients Group
41:52
Commercial excellence with Lynn Guinn, Cargill
27:53
Pelotonâs comeback, Starbucksâ turnaround, AI trends in retail
38:39
Driving value creation with Nick Moscaritolo, Platte River Equity
29:45
Pricing and sales in medtech with Steve Pierson, Zimmer Biomet
36:40
High-stakes negotiations with Steve Schulz, Informative Research
26:36
Scaling B2B sales teams with Brian Mackerer, Craft
18:22
Sustainability and leading change with Zaffer Sange, Novelis
25:58
PE enters the NFL, why Nike's strategy is failing, and Walmartâs pricing innovation
32:09
B2B lessons from Netflix, Saks, Six Flags, and MIT
26:47
Starbucks' promotion strategy, why Apple is redesigning the Vision Pro, Google's regional pricing
22:51
What to do when your negotiation turns into a game of poker
34:47
Accelerating sales to 6x win rates with Barrett Thompson, Zilliant
24:28
Inside Amazonâs secret operation, Teslaâs new challenger, Teamsâ unbundling
36:49
Cracking the code to entering new markets with Scott Sargis, IEC Partners
32:41
Connecting product, pricing, and sales for profit growth with Pete Eppele and Rich Flati
18:28
Growth playbooks in private equity with Pete Morelli, Vice President of Sales Strategy
27:53
Ford vs Tesla price wars, Appleâs car business, and POTUS takes on shrinkflation
21:31
Profitable Innovation with Adnan Akbari, Senior Director of Pricing
31:51
Decoding AI's influence on buyer behavior with Rich Hanna, Professor of Practice
24:18
Appleâs $3499 Vision Pro and Boeing's negotiations with the Air Force
25:52
Starbucks accused of rigging payments, JetBlue/Spirit acquisition, Pepsi's price hikes
01:50
Creating a SaaS transition framework
39:40
Emerson's Hardware to Software Transformation: Debi Prickette
22:49
Slowing inflation: What's next?
24:09
CEOs latest buzz word, WeWork's bankruptcy, and Amazon enters car business
19:19
In the hot seat: Client questions
22:29
SaaSification and how sales teams transition from TCV to ARR models
23:23
Al Smith: Director, GTM Leadership Enablement, Hubspot
27:18
Disney, Hulu, ESPN, and the US Open
24:32
Carla Price: Providence Chapter Leader & Founder, Women in Sales Enablement
35:12
Pricing in the News: Private Equity
21:54
Amit Ghosal: Senior Director of Sales Enablement, Virtusa
26:02
Hollie Graham Caldwell: Senior Director of Sales Excellence and Enablement, Oracle
29:09
Heinkekenâs new measurement, Ticketmasterâs drip pricing, Reddit chaos cont'd
23:59
Navigating price increases: Lessons and strategies for H2 2023
26:27
Pricing as the strategic link to profitability
27:35
RizzGPT, Musk's long game with Tesla, Reddit begins charging for API access
24:01
How to grow and protect business in a flat market
30:32
Moving from cost-cutting to price-getting
26:52
Navigating a critical renewal negotiation with a key account
35:29
Premiumization, TikTok's premium content, Twitter's API, recession strategies
16:17
Unpacking âcost to serveâ for long and short term profitability
19:02
Pricing and selling as a cross functional extreme sport
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About
Welcome to If Prices Could Talk, the podcast where we explore the strategies and tactics that drive effective pricing, sales, and negotiations in B2B.
Join us for candid conversations with thought leaders and industry experts as we dive into whatâs working, whatâs changing, and how to build and sustain pricing power in todayâs markets. Weâll explore tactical approaches to value-based pricing, improving sales effectiveness, and best practices for negotiating with backbone.
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