01:14

What is an Insight? Nick Graham

00:43

What is an Insight? Stan Sthanunathan

26:06

The Impact of Generative AI on Content Markets - H. Tai Lam

01:03:38

Advancing the Insights Function: A Panel Discussion

39:47

Using Data to Quantify the Impact of Brand Programs - Meagen Eisenberg

32:48

Leveraging Fan Data to Drive Deeper Audience Connections - Matt Chmura

29:51

Insights from Digital to Power Up Brands - Brigitte King

38:35

Cracking the Code: How Consumer Insights Fueled DoorDash's Newest Brand Evolution - Alanna Shipley

01:09:04

The Changing Role of the CMO: A Panel Discussion Presentation

01:01:32

Charisma Workshop - Zoe Chance

22:28

Supply and Demand for Sustainability Claims - Kristina Brecko

26:27

Consumer Memory and Competitive Interference - Navdeep Sahni

28:18

Tackling US Opiod Crisis: Data-Driven Detection of Suspicious Retail Buyers - Seethu Seetharaman

25:59

Rethinking the 5-Star Approach to Satisfaction Scales - Uri Simonsohn

19:45

Ending on a Familiar Note: Perceived Endings Motivate Repeat Consumption - Yuji Winet

17:21

Even Number Preference in Quantity Selection - Joowon Klusowski

21:50

Demand Estimation with Text and Image Data - Giovanni Compiani

01:11

What Differentiates a Partnership with YCCI?

01:17

Emotional Connections with Consumers

00:34

Most Websites are the Digital Equivalent of Empty Stores

01:17

Jon Iwata: Data, Trust, and AI

24:30

Data, Trust, and AI

33:56

Building a Consumer-Centric Organization

40:43

Rethinking the Customer Journey: Shifting Focus to Experience

56:46

The Changing Role of the CMO: A Panel Discussion

23:10

When do People Trust AI? Algorithm Adoption and Human Egotism

22:25

Influencing Privacy Valuations with Choice Architecture

20:05

How Long do People use Their Stuff

19:47

The Impact of Major Events on Consumer Behavior

17:17

Zero to One: Sales Prospecting with Augmented Recommendation

20:54

Evaluation Inflation: Investigating the Validity of Online Reviews

23:44

Thinking Online: Mistaken Perceptions of Personal Knowledge in a Digital World

24:03

Enhancing Online Experimentation Strategies

59:42

Learning from Leaders: Zoe Chance in Conversation with Jiwoong Shin

56:19

Learning from Leaders: Barry Nalebuff in Conversation with Daylian Cain

22:20

Smartphones are the Mirror of the Self

20:08

On the Perils and Potential of Mobile Location Data

26:00

Using Conversational Receptiveness to Enhance Doctor-Patient Interactions

18:47

Hurts So Good: Luxury Products that Incur Environmental Costs are Preferred

22:56

Corporate Diversity and Its' Implications for Consumer Behavior

22:18

Digital Verification Network and Inclusive Access to Credit

29:40

Data-Driven Decision-Making

01:02:12

The CEO-CMO Relationship: A Panel Discussion

32:17

Consumer Centricity in a World of Data

21:14

The Simple Economics of Artificial Intelligence

56:58

Learning from Leaders: Cass Sunstein in Conversation with Zoe Chance

54:52

Learning from Leaders: Stakeholder Capitalism for the CEO Agenda

57:10

Learning from Leaders: The Science of Motivation with Ayelet Fishbach & Taly Reich

57:02

Learning from Leaders: Modern Methodologies for Strategic Growth with Mark Roberge

55:53

Learning from Leaders: Human-AI Integration with Renee Richardson Gosline

58:19

Learning from Leaders: A Conversation with Daniel Kahneman

00:51

Yale Professor Ravi Dhar on Stakeholder Capitalism

56:41

Learning from Leaders: The Heart the Business with Hubert Joly

47:35

Learning from Leaders: Marketing, Then, Now & What's Next? with Stan Sthanunathan

48:47

Learning from Leaders: Re-Imagining the Insights Function with Stephan Gans

51:09

Learning from Leaders: Quantum Marketing with Raja Rajamannar

02:13

YCCI Discovery Projects

00:35

Linda Schupack, AMC Networks

02:30

Shaping a Sustainable Digital Future

01:01:27

Perspectives from the World of Insights: A Panel Discussion