We did it, fellas!
After almost 17 years of showing up and building brick by brick, this channel just hit 1,000,000 subscribers. When I first picked up a camera in that tiny apartment all those years ago, I never imagined weâd get here.
I canât put into words how grateful I am. Every single view, like, comment, and share has fueled this journey. You guys stuck with me through the highs and lows, and youâre the reason I never gave up.
This milestone isnât just mine...itâs ours.
From the bottom of my heart: thank you. Thank you for trusting me, for letting me be a part of your fitness journey, and for building this community with me.
And weâre just getting started. Iâve got something special planned to celebrate this milestone, so stay tuned. On top of that, Iâve also been working on something pretty awesome for you guys behind the scenes. Itâs completely free, and itâll be ready very soon.
This is just the beginning. Letâs keep pushing forward together.
472 - 52
đ„ Just wrapped something up behind the scenes, and youâre getting first dibs...
SHRED 40 is now live⊠and yes, itâs 100% free.
This is my brand-new 6-week fat-loss guide for men over 40... and it's not some fluff-filled PDF.
Itâs a complete system to help you:
â
Burn fat without losing muscle
â
Eat real food with zero guesswork
â
Drop the belly without cutting all your carbs or killing yourself with cardio
If youâve been stuck, tired, or just ready to feel like you again⊠this is for you.
Grab your free copy here: projecthypertrophy.com/shred-40-optin/
Just click the link above, enter your name and email, and you'll get instant access!
172 - 8
Men Over 40: If youâre trying to lose fat the right way, donât miss my latest video.
I walk you through the exact plan Iâd follow if I were starting at 30% body fat and wanted to get down to 10% â while still building muscle along the way.
watch video on watch page
73 - 5
If you had to pick ONE chest exercise for the rest of your life⊠what are you choosing?
210 - 89
What are you struggling with the most in your fitness journey right now? If it's not on this list, leave it in the comment section below.
151 - 84
What builds more muscle after 40?
167 - 13
Men Over 40: It's Time to Level Up, Not Slow Down! đȘ
Despite what youâve been told, your body is still capable of building muscle and strength just like it did in your 20s.
The key? A smarter, more strategic approach.
Thatâs why I created MASS-40 â a 6-week training guide designed specifically for men over 40 who want to pack on serious muscle in the shortest time possible.
đ„ And I want to give you a FREE copy! đ„
No catch â just click the link below, enter your name and email, and get instant access!
đ projecthypertrophy.com/mass-40-workout-optin/
Enjoy and get ready to grow!
568 - 42
So many men have excuses about why they canât commit.
Theyâre too busy with work, family, or other obligations.
They say theyâll start when things âslow downâ or when life gets less hectic. But the truth is⊠life never really slows down. There will always be something competing for your time.
And for most men, fitness is just a "nice to have," not a real priority.
The problem with this mindset is that it only leads in one directionâdownhill. If you donât make your health a priority now, itâs only going to get harder.
Muscle loss, weight gain, lower energy, joint painâit all creeps up faster than you think.
The men who stay in shape arenât the ones with the most free time; theyâre the ones who refuse to let excuses dictate their future.
At some point, you have to decide if you want to take control or keep telling yourself the same story. The longer you wait, the worse it gets. But if you shift your mindset and commit, even in the middle of a busy life, the results will compound in your favor. Itâs not about having timeâitâs about making time.
Stay Jacked,
Alain
526 - 32
đ„ 5 BJJ Lessons That Are the Same in Fitness đȘ
Whether youâre trying to get better on the mats or in the gym, the lessons are the same.
1. Technique over strength
In BJJ, the strongest guy doesnât always win. The one with better technique does. Same in fitness: if your form sucks, youâre just lifting your ego. Master the movement, then add weight.
2. Itâs a marathon, not a sprint
You donât earn your blue belt in a month. It takes reps, time, and patience. Your fitness journey is no different. Crash diets and all-or-nothing plans burn out fast. Play the long game.
3. Get 1% better each day
A new submission. A cleaner deadlift. A slightly better food choice. Itâs about showing up, learning, and making small improvements. Stack those wins.
4. Donât compare your journey
Someone elseâs belt, body, or bench press doesnât define yours. Everyoneâs starting from a different place. Focus on your progress, not someone elseâs highlight reel.
5. Consistency is the secret
The guy who trains twice a week for 5 years beats the guy who goes all in for 2 months and quits. Same in fitness. Show up. Stay in the game. Results come to those who donât stop.
Slow down. Master the basics. Keep showing up. đ
374 - 15
Youâre not trying to look like your 20-year-old self.
Youâve lived too much, learned too much, and earned more than just abs and a bench press PR.
This chapter is different.
Now you train to have energy for your kids at the end of a long workday.
To feel strong, capable, and confident when you walk into a room â not for attention, but because youâre grounded in who you are.
To sleep better. Move better. Hurt less.
Youâre not chasing the past.
Youâre building a future.
One where youâre still active at 60.
Where your doctor isnât giving you a new prescription every year.
Where your knees donât hurt every time you stand up, and your back doesnât flare up from something as simple as tying your shoes.
Fitness in your 40s isnât just about getting shredded.
Sure â the attention you get when you take your shirt off will feel pretty damn good.
But the real reward? Itâs knowing youâre showing up as your best self â for your family, your career, and your future.
Itâs walking past a mirror and seeing someone who took back control.
Someone who stopped settling.
Because this version of you doesnât just survive the day. He owns it.
And no â your body isnât broken. Youâve just outgrown the old approach.
What you need now is a program built for your stage of life.
One that works with your schedule, respects your joints, and helps you get strong, lean, and confident â without burning out or giving up everything you enjoy.
If youâre ready to feel like yourself again â but better...
đ Apply here to work with me 1 on 1: 0v8xq049lbk.typeform.com/to/XPFl0vGs
Letâs build something you can be proud of.
557 - 18