7 time World Champion The Queen of Pain, Rusch brings energy, positivity and inspiration to any challenge she meets. Whether she is pedaling through the night on an adventure across Italy, riding her bike up Africa’s Mt. Kilimanjaro, or teaching clinics at a #JoinTheRusch event, she approaches every pursuit inspired by her motto, “Be Good,” the salutation in her father’s letters home during the Vietnam War. Earning a living as an athlete for over three decades, Rusch continually tests her limits. She redefined the team dynamic of adventure racing, boasts the first female ascent of El Capitan in Yosemite, completed a record-setting riverboard expedition down the Grand Canyon, and has shattered the glass ceiling in any sport she tackles. Her work extends beyond the startline as the best selling author of Rusch to Glory, producer for Rebecca’s Private Idaho, motivational speaker, cycling mentor, main subject of the award winning documentary film Blood Road, and volunteer firefighter/EMT.