Welcome to Why We Fish! We believe in making memories, having fun, and enjoying time on the water with friends and family (and, of course, catching fish).
At the heart of this philosophy are the owner of WindRider Robert Sanberg and his son Isaac. We travel around the midwest (and eventually beyond) trying to catch big fish and make some awesome memories. They are sometimes joined by fishing guides, extended family, employees, and more as they enjoy time on the water - and the ice.
Join us as we grow our adventures, and feel free to share some of your own paces you've put our fishing apparel through!