After establishing a track record in mounting world-class beauty pageants over the last decade, Carousel Productions Inc. decided to reinvent and improve the concept of beauty competitions for the new millennium.

Because many people admire and aspire to be a beauty queen, Carousel Productions, Inc. believed beauty queens would be a good and effective advocate of worthy causes. To give life to this vision, Carousel Productions Inc. organized and launched in 2001 the MISS EARTH Beauty Pageant, a beauty event whose raison d'etre was to have its candidates and winners actively promote and get involved in the preservation of the environment and the protection of Mother Earth.

Apart from a strong emphasis on environmental protection programs, MISS EARTH also aims to showcase and promote various tourist destinations. Every year, 80 to 90 candidates from all over the world compete on beauty and knowledge of environmental issues.