OKR stands for Objectives and Key Results. It is a framework for setting goals and measuring progress in organizations. It was developed by Intel in the 1970s and has since been adopted by many companies, including Google, LinkedIn, and Twitter.
The main idea behind OKR is to set clear and measurable objectives and track progress towards achieving them. This helps organizations stay focused and aligned on their most important goals and helps individuals understand how their work contributes to the overall success of the company.
One of the main benefits of OKR is that it helps organizations stay agile and adaptable. By setting clear and measurable objectives, companies can quickly identify what is and isn't working and make necessary adjustments. This can be especially useful in fast-changing industries where it's important to be able to pivot quickly.