Inborn creativity, originality, continuous dedicated enjoyment of the artistic field and excellent technical skills make an artist perfect. With a devoted experience of 18 yrs as an enthusiastic ingenious ad film maker and director, Mr. Sanjum Jaiswal has carved a significant place for himself amongst established Ad filmmakers. With his congenial personality and unique directorial skills, Mr. Sanjum Jaiswal, naturally has acquired the capability of touching the hearts of audience through his creations. He has worked for a number of major brands like Nestle, TVS Centra, ITC, SBI, Haier Tv, Pears Soap, Tata Indicom, Kamdhenu Group (Steel/ paints/ water), Atlas Cycles, Nokia, Sonalika Tractor's, Rhino (Rx SUV), Hegemon Steel, Baygon Spray, QCinema to name but a few. Mr. Sanjum Jaiswal's approach towards creativity is that he establishes a heart-to-heart contact with audiences of all the classes and that's what gives him thorough success in perfect promotion of the brands entrusted to him.